A blueprint for iOS campaign success
It’s no secret that your mobile revenue is heavily dependent on iOS users. That’s why measuring your iOS campaign performance is critical to maintaining a high return on ad spend (ROAS).
But, in the absence of user-level data, how do you actually do that?
In this playbook, AppsFlyer and Google team up to share winning strategies and tools to effectively measure and optimize your iOS campaigns with SKAdNetwork—an essential component for growth. Follow this blueprint, which includes invaluable tips and recommendations to capitalize on the opportunities in the iOS world.
What’s inside?
- SKAdNetwork basics
- Innovative solutions to overcome SKAdNetwork limitations
- Industry-specific SKAdNetwork use cases
- Best practices for setting up your Google iOS App campaigns for success
