What’s inside
Privacy has taken center stage in mobile app marketing and iOS 14 in particular – dramatically impacting measurement technology, remarketing, UX, and overall made it much harder for brands to monetize on iOS.
To help make sense of it all, this guide provides industry pro tips, tricks, and strategies that will help you navigate through the iOS 14 terrain, and gain a bold new competitive advantage for your business.
Highlights include:
- An overview of the changes introduced with iOS 14 and the impact on measurement technologies
- An in depth look at SKAdNetwork’s timer mechanism and how to overcome the timer challenge
- Different strategies for splitting your 6-bits and making conversion values work for you
- Tactics that will help you optimize IDFA opt-in rates
- AppsFlyer’s suite of solutions for iOS 14
