Retail media is booming, but without the right measurement tools, RMNs risk falling behind. From proving ROI to building advertiser confidence, the ability to measure campaign performance across channels is now table stakes.
Whether you’re launching a retail media program or scaling a network, this guide breaks down the essentials for delivering clear, consistent, and trusted insights.
What’s inside?
- Why measurement is broken—and how to fix it
- Top retail media use cases explained
- Best practices for driving revenue and trust
- Real-world results from Wolt Ads and AppsFlyer DCP
- A checklist of must-have measurement capabilities
