Ramadan is a time of cultural and spiritual significance in Southeast Asia and Pakistan. Marked by fasting, prayer, and community activities, the holy month is also a period of increased consumer activity. According to sources, spending on essentials, gifts, and festive preparations surged, with retail sales jumping by over 43% this year. Indonesia saw a 47% growth in online retail sales during early Ramadan, while Pakistan’s $32.6 million Ramadan relief package supported household spending despite inflation.
Discover how to optimize your marketing strategy during Ramadan 2025 with exclusive insights from AppsFlyer. Our latest report, Ramadan Trends in SEA & Pakistan, dives into data-backed trends and actionable takeaways to help advertisers and agencies maximize their campaign performance.
What’s inside:
- Weekly Trends and Insights: App installs, CPI, retention rates, and fraud analysis to guide your decision-making.
- Peak Engagement Insights: Understand the best periods to reach your audience.
- Vertical-Specific Data: Performance breakdowns across Shopping, Finance, Entertainment, Food & Drink, and Travel.
- Fraud Prevention Strategies: Learn how to safeguard your campaigns during this high-activity period.
- Actionable Takeaways: Optimize retargeting campaigns and craft culturally resonant messages that convert.
