The app marketing scene in Asia is evolving rapidly, with unprecedented growth in mobile usage and app installs across the region. India is leading the charge, with its rising share of installs and ad spending reshaping the market. While global app marketing spend rebounded in early 2024, costs per install (CPI) continue to drive decisions. Local markets like India and Indonesia remain dominant, but apps from Australia, China, and Korea are making bold moves internationally.
Download the State of App Marketing in Asia to get the clear picture.
What’s inside?
- App install and remarketing trends
- Insights on revenue benchmarks
- Ad spends and app market expansion insights
- Recommendations and key takeaways
