To uncover the trends, priorities, and innovations defining app marketing in 2025, we conducted an in-depth survey of app marketers worldwide.
This report offers a pulse check on the state of the industry, helping you:
- Benchmark your priorities, challenges, and goals against others in the field.
- Gain clarity on the trends shaping 2025, from evolving privacy policies to shifting ad spend.
- Stay informed on the strategies and innovations driving success in app marketing today.
What’s Inside:
- Peer Insights: See how your peers are allocating resources, setting priorities, and measuring success in 2025.
- Top Trends: Learn how app marketers are responding to ongoing industry changes and evolving user behavior.
- Biggest Challenges: Find out how teams are thinking about complexities of shifting budgets, goals, acquisition channels, measurement and ROI
Highlight Stats:
- 80% of app marketers are optimistic about 2025, with most expecting it to be as good or better than 2024
- Nearly 50% of respondents reported larger budgets in 2025
- Around 60% of app marketers have noted shifts in their target audience over the last 2 years
- Over half of respondents experienced more aggressive KPI targets year-over-year, especially in North America
