IPL is one of the most significant sporting events in India, watched by millions of viewers across India and globally, with many of them tuning in on their mobile devices.
With the right strategies in place, mobile app marketers can create effective campaigns for a massive audience and enhance brand exposure, increase engagement, and ultimately drive revenue to their apps. In this year’s edition of the IPL Report, we analyzed over 2.8 billion app installs to see how consumers engaged with apps during the cricket season in 2022 so that marketers can apply valuable learnings in the 2023 event.We also talked to our friends at CRED, Dream11, and MoEngage to get some insights and tips on how to win this IPL.
What’s inside:
- IPL app install trends for category 1, category 2, and category 3
- Top mobile device brands used during IPL
- App retention and revenue trends from IPL
- A day in the life of a mobile user during match days – minute by minute session trends
- Best practices from industry experts ahead of the 2023 season
