Ever wondered how much money you’re risking when faced with an MMP data outage?
Fortunately, we did the math for you in this report.
What’s inside:
- Explore the pros and cons of cloud vs. on-prem hosting, and learn why it’s such a high-stakes decision for all marketers, regardless of their app size or sector.
- Get a glimpse into the rapidly expanding practice of in-app event measurement, the ensuing YoY increase in UA spend, and how it all ties back to the true cost of data loss.
- Learn how much hard-earned revenue apps are actually risking in the case of a 24-hrs data outage, sliced by app sizes and industries.
