In today’s competitive market, every dollar counts. Understanding where your marketing spend delivered the highest return is critical for continued growth. That’s why we commissioned Forrester Consulting to quantify the Total Economic Impact™ (TEI) of AppsFlyer. The results? A significant 207% ROI, with a payback period of under six months.
Forrester interviewed four enterprise companies to learn how they achieved these results with AppsFlyer’s solutions. The results were aggregated and combined to form a single composite.
Read Forrester’s TEI Study to See How AppsFlyer Can Revolutionize Your Marketing
- Maximize Profitability: Achieved up to 30% improvement in Return on Ad Spend (ROAS). AppsFlyer’s deep insights empower you to allocate ad budgets to the most effective channels, ensuring that every dollar works harder for you.
- Stop Ad Fraud in Its Tracks: Recovered $1.8 million in ad spend that would otherwise be lost to fraudulent impressions with AppsFlyer’s industry-leading Protect360 solution.
- Achieved Operational Efficiency: Saved up to $802,000 over three years through streamlined user acquisition and ad tech management—freeing teams to focus on strategy, not tedious manual tasks.
- Delivered Faster, Smarter Results: With AppsFlyer’s single source of truth, you can integrate seamlessly with hundreds of ad platforms and unlock a unified view of your customer journey. Gain real-time insights and make data-backed decisions that drive growth.
When you start working with AppsFlyer, there is an initial bump in ROAS improvement, because you can immediately make adjustments on where you are investing poorly.
User Acquisition lead – Travel
