The past year appeared to be a period of modest, stable growth for mobile gaming. However, this calm exterior is misleading. Beneath the surface, significant shifts were taking place.
The main trends include the strengthening of hybrid monetization, the positive results for Casual games compared with Mid-Core and Hypercasual categories, and the contrasting revenue outcomes between in-app advertising and in-app purchases.
To dive deep into these trends, and many others, AppsFlyer analyzed over 21 billion installs of nearly 15,000 gaming apps.
What’s inside
- The new monetization mix between ads and purchases
- Insights about revenues trends, including an industry first analysis of VIP users (“whales”)
- Ad spend by genre and by countries
- Key growth metrics across markets, genres, and sub-genres
- Best performing creative variations by genre
