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Reports & guides

Navigate the Priorities and Challenges Shaping App Marketing in 2025

Discover how app marketers handle budgets, challenges, & user growth. Align your 2025 strategy with data-driven insights to stay ahead.

Reports & guides

Discover key insights into the German app marketing landscape. Uncover trends and strategies shaping the market, backed by data and expert analysis.

Reports & guides

Read the 2025 Ramadan trends report for data-backed actionable insights on how to optimize and maximize your campaign performance during this period.

Reports & guides

Uncover the key trends in ad spend, revenue, UA, and creative that defined 2024 and understand how these may impact the outlook for 2025.

Reports & guides

Reports & guides

Gain key insights into app marketing trends across sub-Saharan Africa in 2024 including the impact of Google search and growth opportunities.

Reports & guides

In the 2024 edition of the State of app marketing Asia, read about the key trends and insights impacting the app marketing ecosystem in APAC.

Blog

Gain a greater understanding into the challenge of fragmented data in subscription app marketing and uncover strategies to help overcome them.

Reports & guides

2023 appeared to be a year of modest growth. However, this calm exterior is misleading. Beneath the surface, significant shifts were taking place.

Reports & guides