Reports & guides
The AppsFlyer Performance Index: 2024 Country Edition
Explore top and bottom-performing app markets, UA and remarketing campaign standings, and exclusive growth opportunities by country
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735 results for "App marketing"
Reports & guides
AppsFlyer & Adobe: Power personalized mobile experiences
Learn how AppsFlyer and Adobe came together to help transform mobile campaigns into tailored, engaging marketing strategies across the funnel
Glossary
In-app
What does the term "in-app" actually mean and what are the most common types of in-app activities? Learn all about it in our mobile marketing glossary.
Customer stories
Overcoming signal loss: Illuminating inDrive’s growth via the AppsFlyer Data Collaboration Platform
Learn how inDrive eradicated 90% of their "in the dark data" using AppsFlyer's data collaboration platform enabling effective measurement across the funnel.
Blog
Introducing AppsFlyer’s Google DMA-ready SDK
Learn how AppsFlyer has updated its solution to help advertisers meet the DMA's new requirements through the newly released SDK.
Blog
7 pitfalls to watch out for when measuring your in-app purchases
In this blog post, we will demystify the challenges of measuring in-app purchases, why it’s crucial to get it right, and what’s holding it back.
Blog
The impact of Apple’s EU DMA changes: which path is worth taking?
Apple's EU DMA response sparks debate; However, our analysis reveals that the proposal's feasibility varies, with some scenarios showing promise.
Blog
App Trends and C-Level Predictions for 2024
We spoke to some of the biggest names in mobile marketing to hear their predictions for the year ahead. Spoiler: It's going to be a rollercoaster.
Product news
Unlock the winning creative formula with AppsFlyer’s Creative Optimization solution
Discover the secret to success in creative marketing with AppsFlyer's Creative Optimization solution. Boost your campaigns by unlocking winning formulas.
Customer stories
Exceeding ROI by 55% by optimizing for high-value users and in-app conversions
Learn how Casas Bahia increased ROI by 55% by optimizing for high-value users and in-app conversions using AppsFlyer's measurement suite.
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