Blog
Black Friday’s global rise: strategies for mobile app success in 2024
Learn the lessons from the data of 2023 and apply it to your Black Friday campaigns of 2024 for user acquisition and remarketing success.
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747 results for "App marketing"
Reports & guides
The AppsFlyer Performance Index: Media Source Edition #17
In the 17th edition of AppsFlyer's Performance Index, explore the return to growth of 2024 and the split story between gaming and non-gaming apps.
Blog
Unlock Complete, Unified, and Private iOS Attribution for Meta Campaigns with AppsFlyer
Learn why AppsFlyer and Meta have partnered to deliver a complete, unified, and privacy-first measurement solution for Meta app campaigns on iOS.
Blog
Mobile game marketing: Essential strategies made simple
Dive into the world of mobile game marketing. Learn about the different types of game marketing, best practices and KPIs to measure.
Blog
Cross-channel marketing in 2024: Perfecting the channel mix formula
Dive into the strategy of cross-channel marketing and how to figure out the right mix for your business, including how to garner organizational buy-in.
Blog
Putting privacy first with AppsFlyer and Snap’s Advanced SRN measurement solution
Read about AppsFlyer and Snap's advanced SRN measurement solution, helping pave the way for a more transparent and private future.
Blog
How to win in Vegas: AppsFlyer’s 2024 MAU recap
Read all about AppsFlyer at MAU 2024. What were the hot topics, the biggest announcements and our top learnings from this year's event.
Reports & guides
The AppsFlyer Performance Index: 2024 Country Edition
Explore top and bottom-performing app markets, UA and remarketing campaign standings, and exclusive growth opportunities by country
Reports & guides
AppsFlyer & Adobe: Power personalized mobile experiences
Learn how AppsFlyer and Adobe came together to help transform mobile campaigns into tailored, engaging marketing strategies across the funnel
Glossary
In-app
What does the term "in-app" actually mean and what are the most common types of in-app activities? Learn all about it in our mobile marketing glossary.
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