Blog
Discover app install ad spend's changing landscape of 2023: Economic fluctuations, privacy changes, and measurement advancements.
Customer stories
The Vietnamese company faced challenges with accurate attribution. Using AppsFlyer's solutions resulted in increased conversions & retention rates.
Customer stories
The gaming company experienced low engagement & hindered revenue growth. Adopting AppsFlyer solutions led to increases in installs & revenue.
Blog
To discuss the exciting world of cross-platform gaming and PC&C, we talked with gaming industry veteran and investor Eric Kress.
Blog
Master 2023's PC game marketing trends with this insightful blog post, covering Steam strategies, UA channels, and performance measurement.
Blog
Are you sure that users are using your app in the best way possible? Read about the different app user journey stages & our key steps for success.
Blog
Read up on why the current taxonomy that classifies mobile games in app stores needs an update and some ways to get it right.
Blog
Fintech apps are on fire (& so is the competition). Check our list of alternative ad channels that could help to optimize your fintech app’s campaigns.
Customer stories
Implementing AppsFlyer’s core attribution solution, customer experience (CX) & deep linking, led to huge improvements in campaign performance.
Blog
Is audience segmentation for remarketing still relevant with fewer identifiers available? How to win with rich user segmentation, 1st party data & AI.
