Customer stories
Achieving stability at scale: the approach of a live game streaming app
Explore how Indian live game-streaming and eSports platform scaled UA, boosted engagement, and beat fraud with AppsFlyer
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Blog
Discipline before cuts: how to approach rough times methodically
In this blog, we delve into a critical mantra that's often overlooked when the going gets tough: Discipline before cut
Reports & guides
Target. Connect. Engage: Driving profitable app growth with revenue-boosting strategies
In this playbook, AppsFlyer & TikTok team up to share best practices on how to design and execute high-performing UA and remarketing campaigns.
Reports & guides
Subscription-based apps: How to set yourself for success
Explore subscription monetization strategies with this guide, covering pricing models, their pros and cons, and best practices for user engagement.
Blog
After 15% slump due to the economic downturn, global app install ad spend is projected to rise 20% to $94.9B in 2025
Discover app install ad spend's changing landscape of 2023: Economic fluctuations, privacy changes, and measurement advancements.
Customer stories
How using advanced marketing increased retention by 5X
The Vietnamese company faced challenges with accurate attribution. Using AppsFlyer's solutions resulted in increased conversions & retention rates.
Customer stories
Driving app growth through personalized campaigns at scale
The gaming company experienced low engagement & hindered revenue growth. Adopting AppsFlyer solutions led to increases in installs & revenue.
Blog
Top gaming investor: Bringing performance marketing from mobile to PC and console is ‘super interesting’
To discuss the exciting world of cross-platform gaming and PC&C, we talked with gaming industry veteran and investor Eric Kress.
Blog
Level Up: Cracking the code to PC game marketing in 2023
Master 2023's PC game marketing trends with this insightful blog post, covering Steam strategies, UA channels, and performance measurement.
Blog
How to map a successful app user journey in 8 easy steps
Are you sure that users are using your app in the best way possible? Read about the different app user journey stages & our key steps for success.
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