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Product news

Uncover new game revenue streams with AppsFlyer’s PC & console measurement solution

Explore the massive potential of PC & console gaming with AppsFlyer's new measurement solution; find out more inside.

Blog

With the deprecation of GAID, Protected Audience API is Google’s new framework for a privacy-centric, on-device, ID-less remarketing on Android.

Blog

Mobile ad fraud prevention: Discover AppsFlyer’s cutting-edge tactics to stop fraudulent networks using machine learning & clustering methodology.

Reports & guides

Discover top-performing countries and exclusive growth opportunities for app campaigns with the first-ever Country-based edition.

Reports & guides

Learn how ChatGPT can revolutionize app marketing with new insights, time-saving techniques, and prompts for you to use.

Glossary

When should you use a hybrid app and what are its advantages & disadvantages? Also, learn how it differs from native, web & cross-platform apps.

Blog

In a privacy-driven & restricted data reality, we must think creatively about UA. Check our recommendations on how to get quality users to your app.

Blog

Got an app? Now what? Tracking, prioritizing ASO & localization are part of the strategies that will help you to boost and increase app downloads.

Customer stories

Find out how Upland scaled the largest virtual real estate metaverse with AppsFlyer measurement that increased both installs and app revenue YoY.

Blog

Learn to analyze & track key performance indicators for apps: Performance app KPIs, engagement app KPIs, and acquisition & revenue app KPIs.