Blog
In a privacy-driven & restricted data reality, we must think creatively about UA. Check our recommendations on how to get quality users to your app.
Blog
Got an app? Now what? Tracking, prioritizing ASO & localization are part of the strategies that will help you to boost and increase app downloads.
Customer stories
Find out how Upland scaled the largest virtual real estate metaverse with AppsFlyer measurement that increased both installs and app revenue YoY.
Blog
Learn to analyze & track key performance indicators for apps: Performance app KPIs, engagement app KPIs, and acquisition & revenue app KPIs.
Customer stories
Learn how Future made smarter campaign and budgeting decisions using AppsFlyer measurement data.
Blog
How much does your app really worth? Read about the different app pricing strategies & approaches when choosing the right monetization model.
Blog
Looking for the most effective ways to promote your app? Read some of the best marketing tactics you should try that will take you to the next level.
Reports & guides
This report offers powerful insights from some of the top leaders in mobile marketing, as well as data about the most sweeping trends.
Blog
Mobile app analytics provides information about your app's performance on multiple levels. Read about the different tools, KPIs, and best practices.
Blog
App ratings and reviews are a critical part of an effective ASO strategy. Read our tips for improving them, and understand their importance.