What exactly is an app growth strategy?

An app growth strategy is a detailed marketing plan that outlines ways to increase your app's active user base, thereby boosting revenue. It includes various marketing channels and tactics to drive user acquisition and engagement. A good strategy is key to helping your app stand out in a crowded market.

How does a growth strategy differ from growth hacking?

Growth hacking is about quick marketing wins and fast, tactical experimentation, while a growth strategy is a long-term, sustainable approach based on in-depth research and planning. A growth strategy factors in all business aspects, from design to product development.

What are some effective strategies to grow an app's user base?

Effective strategies include using push notifications, setting up email marketing campaigns, gathering user feedback, employing influencers, using gamification, personalizing the user experience, and introducing subscriptions or paid memberships.

What are the three key phases of an app growth strategy?

The three key phases of an app growth strategy are: onboarding new users through diverse marketing channels, establishing communication with users via channels like email and push notifications, and retaining and delighting existing users with exclusive content, contests, and rewards.

Why should developers focus on user engagement besides just acquiring app downloads?

Studies show that only 3-4% of apps have a retention rate past day 30. So, focusing on user engagement helps ensure users repeatedly return to the app, maximizing long-term revenue potential.

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