Reports & guides
The AppsFlyer Performance Index: Edition 16
In the 16th edition we’ve analyzed 11.5 billion installs to give you the most comprehensive scorecard of the mobile app media space.
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798 results for "App marketing"
Blog
Automate or stagnate: your mobile marketing automation guide
Unlock the world mobile marketing automation. Stay ahead of the curve and elevate your campaigns to new heights with expert insights and practical tips.
Customer stories
Growing the superapp with seamless anywhere-to-app user journeys: Why AirAsia prioritized user experience
Learn how AirAsia prioritized user experience with anywhere-to-app journeys and saw 19% improvement in flight booking rates over organic benchmarks.
Reports & guides
The definitive guide to marketing attribution: giving credit where credit’s due
Gain insights, strategies, and best practices on how to effectively measure marketing attribution. Learn about different models on how to assign credit.
Blog
Marketing attribution guide: Best practices to optimize your ROI
Marketing attribution helps you measure campaign performance and ROI. Discover how to master marketing attribution with strategies, tips, and best practices.
Blog
How to get your first 10,000 mobile app installs
Discover this 4 step guide on how to achieve your first 10K app installs to increase your app's visibility, engage your audience, and drive downloads.
Customer stories
Achieving stability at scale: the approach of a live game streaming app
Explore how Indian live game-streaming and eSports platform scaled UA, boosted engagement, and beat fraud with AppsFlyer
Blog
Discipline before cuts: how to approach rough times methodically
In this blog, we delve into a critical mantra that's often overlooked when the going gets tough: Discipline before cut
Reports & guides
Target. Connect. Engage: Driving profitable app growth with revenue-boosting strategies
In this playbook, AppsFlyer & TikTok team up to share best practices on how to design and execute high-performing UA and remarketing campaigns.
Reports & guides
Subscription-based apps: How to set yourself for success
Explore subscription monetization strategies with this guide, covering pricing models, their pros and cons, and best practices for user engagement.
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