Blog
Campaigns using app user segmentation can help you get better customer engagement, increase conversion, boost lifetime value & reduce churn.
Reports & guides
With millions of apps available in app stores, ASO marketing should be the foundation of your app's acquisition strategy. Here's all you need to know.
Blog
Is your ASO strategy working? There are dozens of metrics & KPIs which are essential to track, but which are the most important? Read to find out.
Blog
Learn how to write an app description to attract users & increase app discoverability. Win users with our best practices for this ASO hidden asset.
Blog
In this blog, we're going to discuss in-app feedback: What it is, who should use it, what are its benefits, and some practical tips.
Customer stories
Discover how Gismart managed to solve the problem of deduplicating downloads and events between SKAN and AppsFlyer attribution with SSOT.
Reports & guides
In its 15th edition, the AppsFlyer Performance Index explores how the unique conditions of the first half of 2022 have impacted the market
Customer stories
Fintech startup MONIX launched its mobile app FINNIX in 2020; Find out how it realized substantial gains from utilizing AppsFlyer products.
Customer stories
Find out how Hyper Hippo has seen a 50% increase in retention by using AppsFlyer’s attribution, engagement, and cost aggregation tools.
Customer stories
Find out how Starzplay tackled fraud by using AppsFlyer’s Protect360 and reduced CPIs by 15%.