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The no-BS guide to reporting marketing metrics to your boss
Successfully reporting campaign results to your boss can help justify spending decisions, shape tactics & strategies, and measure return on investment.
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747 results for "App marketing"
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Level up your iOS app promotion with Apple Search Ads
Want to improve iOS app promotion? Read our Apple search ads tips, and learn how to increase your app's visibility, downloads & conversion rate.
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Launching your app: 11 steps to success
Do you want your app to stand out? You have to master the art of optimizing your mobile app launch. Follow our steps to make this goal achievable.
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Turn app downloads into long-term value with app user segmentation
Campaigns using app user segmentation can help you get better customer engagement, increase conversion, boost lifetime value & reduce churn.
Reports & guides
How to ASO like a PRO: The App Store Optimization guide
With millions of apps available in app stores, ASO marketing should be the foundation of your app's acquisition strategy. Here's all you need to know.
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ASO metrics and KPIs: Measuring your app’s success
Is your ASO strategy working? There are dozens of metrics & KPIs which are essential to track, but which are the most important? Read to find out.
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App description: Your hidden asset to boost app discoverability and downloads
Learn how to write an app description to attract users & increase app discoverability. Win users with our best practices for this ASO hidden asset.
Blog
In-app feedback: Everything you need to know
In this blog, we're going to discuss in-app feedback: What it is, who should use it, what are its benefits, and some practical tips.
Customer stories
Single Source of Truth – A pathway to deduplicating installs and events between SKAN and AppsFlyer
Discover how Gismart managed to solve the problem of deduplicating downloads and events between SKAN and AppsFlyer attribution with SSOT.
Reports & guides
The AppsFlyer Performance Index: Edition 15
In its 15th edition, the AppsFlyer Performance Index explores how the unique conditions of the first half of 2022 have impacted the market
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