Reports & guides
Show me the money! Your definitive guide to app conversions
To help you unleash the monetization power of your app, we created this guide which will offer you the basics you need to get started.
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735 results for "App marketing"
Blog
Life is but a stream – The latest CTV trends and how they apply to you
Did you know that there are more SVOD (subscription video on demand) subscriptions in the US than there are people, with 340 million over-the-top (OTT) contracts and only 330 million US citizens?
Glossary
In-app notifications
What are in-app notifications and why are they important? Learn about the different types and best practices in AppsFlyer mobile marketing glossary.
Blog
AppsFlyer’s iOS expert weighs in on Google’s Privacy Sandbox
Read AppsFlyer’s iOS expert analyzing the expected impact of the deprecation of GAID on Google’s privacy Sandbox.
Blog
Measuring app campaigns on Meta (Facebook): Every change you need to know in 2022
Learn all you need to know on how Apple’s ATT and iOS privacy changed measuring app campaigns on Meta (Facebook) in 2022.
Customer stories
Lucky Day efficiently scales revenue and users with AppsFlyer attribution
Find out how Lucky Day efficiently scaled revenue and users for four different mobile games using AppsFlyer’s attribution and analytics solutions.
Customer stories
Exceeding ROI targets for 19 games using AppsFlyer attribution
Find out how Tilting Point used AppsFlyer attribution and SKAdNetwork solutions to run ROI positive marketing campaigns.
Blog
Going local to go global: How mobile app localization helps your app rule the world
Why does app localization matter today, and how can it boost your app's success? Find out more inside, including tips for localizing your apps.
Reports & guides
ATT – 1 year on: Exploring the impact of Apple’s privacy changes
Now that the dust has settled, we examine the impact of Apple's privacy changes on marketing measurement, budget, and revenue.
Blog
The complexities of measuring ROAS in a privacy-centric world: 3 approaches to consider
Calculating ROAS has become a challenging task for advertisers. This post will surface the challenges and share the different solutions approaches.
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