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720 results for "App marketing"

Glossary

Privacy Cloud Application (PCA)

What is a Privacy Cloud Application, how does it work and what are its benefits for marketers? Learn more in our mobile marketing glossary.

Glossary

App Tracking Transparency (ATT)

What is App Tracking Transparency (ATT), and how does it affect the advertising world? Find out everything you need to know inside.

Glossary

App stickiness

What is app stickiness, how should you measure it, and how can you improve it? Read all about it in the AppsFlyer mobile marketing glossary.
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