Blog
Why does app localization matter today, and how can it boost your app's success? Find out more inside, including tips for localizing your apps.
Reports & guides
Now that the dust has settled, we examine the impact of Apple's privacy changes on marketing measurement, budget, and revenue.
Blog
Calculating ROAS has become a challenging task for advertisers. This post will surface the challenges and share the different solutions approaches.
Glossary
What are instant apps and how do they work? Find out everything you need to know in the AppsFlyer mobile marketing glossary.
Customer stories
Discover how by having AppsFlyer as their SSOT across all campaigns, Wombat got total oversight into their most effective marketing efforts.
Blog
We’ve rounded up creative pre-prompts from 8 leading apps. Each example here exposes the strategies that keep users clicking the “allow” button.
Blog
Find out how you can turn CX into an investment that generates delighting experiences for your customers and business results for your team.
Reports & guides
In this guide, we’ll break down the different revenue streams, and explain how you can begin maximizing your app income today.
Reports & guides
The first complete index of the post-ATT era shows just how disruptive Apple’s privacy changes have been on the mobile media business
Glossary
What is a Privacy Cloud Application, how does it work and what are its benefits for marketers? Learn more in our mobile marketing glossary.