Customer stories
Converting loyal app users through user referrals
Dream11 looked for a platform that could attribute installs from multiple sources, platforms, app stores, and channels. Its choice was AppsFlyer.
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740 results for "App marketing"
Blog
Introducing The AppsFlyer Privacy Cloud: Maximizing customer experience and privacy through ecosystem collaboration
Today we are excited to share the next stage in our vision of enabling a better, safer digital experience: the AppsFlyer Privacy Cloud.
Blog
The power of storytelling in mobile marketing: why it should be a priority for brands in Africa
Storytelling works as a natural extension of a people-centric approach. What is it that makes this such a powerful tool for marketers today?
Glossary
In-app purchase (IAP)
What is an In-app purchase, and how can you leverage it to increase revenue? Learn everything you need to know in our mobile marketing glossary.
Customer stories
Driving incremental growth at scale with AppsFlyer
Find out how by using AppsFlyer Incrementality, Wolt was able to easily create and analyze their incrementality tests from a single dashboard.
Use cases
Bridging the gaps between predictive marketing and SKAN
This blog discusses overcoming the challenges of adapting our original predictive analytics solution to solve SKAN's measurement issues.
Reports & guides
State of mobile app strategies in the Middle East
We conducted this survey to better understand how Middle Eastern mobile marketing leaders are transforming their business with new approaches.
Blog
8 companies improving in-person retail with mobile apps
In this post, we’ll show you how 8 leading brands adapted to create the right mix of online and in-person shopping to drive customer delight.
Blog
Predictive marketing for mobile advertisers: How to do more with less
In this blog, we'll dive into what predictive marketing is and how you can better leverage data to optimize campaigns in the privacy age.
Reports & guides
In-app advertising done right – the complete guide
In this guide, we will explore how IAA works, its different pricing models, creative formats, and some best practices to help you make the most of it.
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