Glossary
App stickiness
What is app stickiness, how should you measure it, and how can you improve it? Read all about it in the AppsFlyer mobile marketing glossary.
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747 results for "App marketing"
Blog
How to create a successful app landing page in 2023
Your mobile app landing page can be a powerful tool for user acquisition - check out our tips and key takeaways from leading brands.
Customer stories
Real11 reduces fraud while optimizing marketing campaigns
Find out how by using AppsFlyer Protect360, Real11 was able to cut back investments in underperforming campaigns and fraudulent ad networks.
Blog
SKAdNetwork conversion value mapping data shows gaps between gaming and non-gaming apps
How should marketers map their conversion value schemes? To answer, we looked at data from our Conversion Studio and analyzed 600+ apps.
Customer stories
Converting loyal app users through user referrals
Dream11 looked for a platform that could attribute installs from multiple sources, platforms, app stores, and channels. Its choice was AppsFlyer.
Blog
Introducing The AppsFlyer Privacy Cloud: Maximizing customer experience and privacy through ecosystem collaboration
Today we are excited to share the next stage in our vision of enabling a better, safer digital experience: the AppsFlyer Privacy Cloud.
Blog
The power of storytelling in mobile marketing: why it should be a priority for brands in Africa
Storytelling works as a natural extension of a people-centric approach. What is it that makes this such a powerful tool for marketers today?
Glossary
In-app purchase (IAP)
What is an In-app purchase, and how can you leverage it to increase revenue? Learn everything you need to know in our mobile marketing glossary.
Customer stories
Driving incremental growth at scale with AppsFlyer
Find out how by using AppsFlyer Incrementality, Wolt was able to easily create and analyze their incrementality tests from a single dashboard.
Use cases
Bridging the gaps between predictive marketing and SKAN
This blog discusses overcoming the challenges of adapting our original predictive analytics solution to solve SKAN's measurement issues.
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