Glossary
In-app purchase (IAP)
What is an In-app purchase, and how can you leverage it to increase revenue? Learn everything you need to know in our mobile marketing glossary.
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735 results for "App marketing"
Customer stories
Driving incremental growth at scale with AppsFlyer
Find out how by using AppsFlyer Incrementality, Wolt was able to easily create and analyze their incrementality tests from a single dashboard.
Use cases
Bridging the gaps between predictive marketing and SKAN
This blog discusses overcoming the challenges of adapting our original predictive analytics solution to solve SKAN's measurement issues.
Reports & guides
State of mobile app strategies in the Middle East
We conducted this survey to better understand how Middle Eastern mobile marketing leaders are transforming their business with new approaches.
Blog
8 companies improving in-person retail with mobile apps
In this post, we’ll show you how 8 leading brands adapted to create the right mix of online and in-person shopping to drive customer delight.
Blog
Predictive marketing for mobile advertisers: How to do more with less
In this blog, we'll dive into what predictive marketing is and how you can better leverage data to optimize campaigns in the privacy age.
Reports & guides
In-app advertising done right – the complete guide
In this guide, we will explore how IAA works, its different pricing models, creative formats, and some best practices to help you make the most of it.
Blog
Late start, strong finish: 3 in-store brands net big gains from updated mobile apps
These stories showcase how enterprises have used an innovative mobile app to fend off competitors, and retain their marketing-leading positions.
Glossary
In-app bidding
What is in-app bidding, and how does it work? Learn everything you need to know in the AppsFlyer mobile marketing glossary.
Blog
Consumer preferences say: Your business needs an app
In 2020, people spent 90% of their mobile internet time on apps. How can you provide your mobile customers with the experiences they crave?
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