Blog
App description: Your hidden asset to boost app discoverability and downloads
Learn how to write an app description to attract users & increase app discoverability. Win users with our best practices for this ASO hidden asset.
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806 results for "App marketing"
Blog
In-app feedback: Everything you need to know
In this blog, we're going to discuss in-app feedback: What it is, who should use it, what are its benefits, and some practical tips.
Customer stories
Single Source of Truth – A pathway to deduplicating installs and events between SKAN and AppsFlyer
Discover how Gismart managed to solve the problem of deduplicating downloads and events between SKAN and AppsFlyer attribution with SSOT.
Reports & guides
The AppsFlyer Performance Index: Edition 15
In its 15th edition, the AppsFlyer Performance Index explores how the unique conditions of the first half of 2022 have impacted the market
Customer stories
AppsFlyer-fueled attribution insights boost registrations by 600%
Fintech startup MONIX launched its mobile app FINNIX in 2020; Find out how it realized substantial gains from utilizing AppsFlyer products.
Customer stories
Getting the attribution game right – Improve retention by 50% with AppsFlyer
Find out how Hyper Hippo has seen a 50% increase in retention by using AppsFlyer’s attribution, engagement, and cost aggregation tools.
Customer stories
Acing fraud prevention and reducing CPIs by 15% thanks to AppsFlyer products
Find out how Starzplay tackled fraud by using AppsFlyer’s Protect360 and reduced CPIs by 15%.
Customer stories
Utilizing AppsFlyer revenue recommendations to optimize SKAN campaigns and drive ROI
Find out how Papaya Gaming was able to increase its ROI by 114% and decrease CPI by 83% with AppsFlyer Revenue Recommendations feature.
Glossary
App-ads.txt
How does app-ads.txt work? Formally known as Authorized Digital Sellers for Mobile Apps, this is a tool for app developers and publishers.
Blog
Marketing ROI – How to measure your campaigns like a pro
This blog post will clarify everything you need to know about MROI - from its importance to the various ways of measuring it.
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