Reports & guides
State of mobile app strategies in the Middle East
We conducted this survey to better understand how Middle Eastern mobile marketing leaders are transforming their business with new approaches.
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747 results for "App marketing"
Blog
8 companies improving in-person retail with mobile apps
In this post, we’ll show you how 8 leading brands adapted to create the right mix of online and in-person shopping to drive customer delight.
Blog
Predictive marketing for mobile advertisers: How to do more with less
In this blog, we'll dive into what predictive marketing is and how you can better leverage data to optimize campaigns in the privacy age.
Reports & guides
In-app advertising done right – the complete guide
In this guide, we will explore how IAA works, its different pricing models, creative formats, and some best practices to help you make the most of it.
Blog
Late start, strong finish: 3 in-store brands net big gains from updated mobile apps
These stories showcase how enterprises have used an innovative mobile app to fend off competitors, and retain their marketing-leading positions.
Glossary
In-app bidding
What is in-app bidding, and how does it work? Learn everything you need to know in the AppsFlyer mobile marketing glossary.
Blog
Consumer preferences say: Your business needs an app
In 2020, people spent 90% of their mobile internet time on apps. How can you provide your mobile customers with the experiences they crave?
Blog
Welcome to the new normal: Black Friday 2021 on track to be the biggest ever for mobile apps
Despite the challenges marketers are facing with, the stage has been set for another record-breaking Black Friday, as we’ll demonstrate in this blog.
Reports & guides
App engagement and user retention: The definitive guide
Learn the rules of engagement, how to create a seamless onboarding experience, and how to monetize and boost re-engagement with this guide.
Blog
7 tactics to boost your app discovery: How investing in ASO can catapult your app to the next level
In a world where there’s an app for everything humanly possible, how do you get yours to stand out? Let’s dig right in!
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