Blog
Welcome to the new normal: Black Friday 2021 on track to be the biggest ever for mobile apps
Despite the challenges marketers are facing with, the stage has been set for another record-breaking Black Friday, as we’ll demonstrate in this blog.
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735 results for "App marketing"
Reports & guides
App engagement and user retention: The definitive guide
Learn the rules of engagement, how to create a seamless onboarding experience, and how to monetize and boost re-engagement with this guide.
Blog
7 tactics to boost your app discovery: How investing in ASO can catapult your app to the next level
In a world where there’s an app for everything humanly possible, how do you get yours to stand out? Let’s dig right in!
Customer stories
Improving install efficiency while cutting campaign costs by migrating to AppsFlyer
Find out how ALTBalaji improved its installs efficiency while cutting app campaign costs by 6% following AppsFlyer migration.
Customer stories
Boosting ROAS post-IDFA and cutting eCPI for Apple Search Ads campaigns by 40%
See how ABI better optimizes its campaigns with AppsFlyer solutions in a way that allows it to determine its ROAS and boost user retention.
Blog
App UX: The fundamentals you need to know in 2023
In this post we'll walk you through the what, why, and how of mobile app UX, and give you a robust set of best practices for your own app UX.
Reports & guides
Inside SKAN: Data & learnings from Apple’s SKAdNetwork
In this guide, we’ll uncover a world of insights from Apple's SKAdNetwork to help advertisers navigate this largely uncharted territory.
Blog
Marketing and product analytics: Why use a flashlight when you can turn on the lights?
When marketing and product teams see the full picture, they can make the right choices. Here are 5 tips on how to get it right.
Customer stories
Scoring record high ARPU while improving LTV with AppsFlyer and CleverTap
Learn how MPL has dramatically increased the efficiency with which it onboarded its users, allowing it to focus on new growth initiatives.
Reports & guides
The African mobile apps landscape (and how to succeed in it)
This report by AppsFlyer & Google looks back on an unprecedented 12 months across Africa and how it impacted mobile across the continent.
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