Customer stories
Boosting ROAS post-IDFA and cutting eCPI for Apple Search Ads campaigns by 40%
See how ABI better optimizes its campaigns with AppsFlyer solutions in a way that allows it to determine its ROAS and boost user retention.
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720 results for "App marketing"
Blog
App UX: The fundamentals you need to know in 2023
In this post we'll walk you through the what, why, and how of mobile app UX, and give you a robust set of best practices for your own app UX.
Reports & guides
Inside SKAN: Data & learnings from Apple’s SKAdNetwork
In this guide, we’ll uncover a world of insights from Apple's SKAdNetwork to help advertisers navigate this largely uncharted territory.
Blog
Marketing and product analytics: Why use a flashlight when you can turn on the lights?
When marketing and product teams see the full picture, they can make the right choices. Here are 5 tips on how to get it right.
Customer stories
Scoring record high ARPU while improving LTV with AppsFlyer and CleverTap
Learn how MPL has dramatically increased the efficiency with which it onboarded its users, allowing it to focus on new growth initiatives.
Reports & guides
The African mobile apps landscape (and how to succeed in it)
This report by AppsFlyer & Google looks back on an unprecedented 12 months across Africa and how it impacted mobile across the continent.
Customer stories
Boosting return on app spend by 10% with AppsFlyer and Affle
Find out how Gradeup teamed up with Affle and AppsFlyer to optimize its UA campaigns, increase in-app engagement and ultimately boost ROAS.
Use cases
Ride Apple’s new custom product pages and boost your return on experience
Apple revealed the customer product pages feature at WWDC 2021. Combine it with AppsFlyer's customer experience suite to contextualize experiences.
Reports & guides
Apple’s iOS 14 App Clips: A definitive guide for developers by AppsFlyer
Apple App Clips are a significant milestone for the app industry, so we created a tutorial to help you create your first App Clip.
Blog
Predictive marketing in the age of user privacy
What if you could expose campaigns to a larger sample group and gain instant insight into their potential value? Predictive analytics lets you do that.
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