Reports & guides
ATT – 1 year on: Exploring the impact of Apple’s privacy changes
Now that the dust has settled, we examine the impact of Apple's privacy changes on marketing measurement, budget, and revenue.
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752 results for "App marketing"
Blog
The complexities of measuring ROAS in a privacy-centric world: 3 approaches to consider
Calculating ROAS has become a challenging task for advertisers. This post will surface the challenges and share the different solutions approaches.
Customer stories
Getting performance marketing clarity with customized dashboards
Discover how by having AppsFlyer as their SSOT across all campaigns, Wombat got total oversight into their most effective marketing efforts.
Blog
Be like Nike: how 8 leading apps boost ATT opt-in rates with pre-prompts
We’ve rounded up creative pre-prompts from 8 leading apps. Each example here exposes the strategies that keep users clicking the “allow” button.
Blog
Here’s why measuring your app’s CX should be a top priority
Find out how you can turn CX into an investment that generates delighting experiences for your customers and business results for your team.
Reports & guides
App monetization guide: How to generate revenue from apps in 2022
In this guide, we’ll break down the different revenue streams, and explain how you can begin maximizing your app income today.
Reports & guides
The AppsFlyer Performance Index: Edition 14
The first complete index of the post-ATT era shows just how disruptive Apple’s privacy changes have been on the mobile media business
Glossary
Privacy Cloud Application (PCA)
What is a Privacy Cloud Application, how does it work and what are its benefits for marketers? Learn more in our mobile marketing glossary.
Customer stories
Helping hyper-growth gaming studios scale faster with ‘App Management API’
Find out how the CrazyLabs team has been able to reduce the friction from their app onboarding process, using AppsFlyer App Management API.
Blog
Improving app performance (and why it’s so important)
One of the driving factors behind a successful mobile app is continuously optimizing the end-to-end performance. Find out more inside.
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