Blog
SKAdNetwork conversion value mapping data shows gaps between gaming and non-gaming apps
How should marketers map their conversion value schemes? To answer, we looked at data from our Conversion Studio and analyzed 600+ apps.
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748 results for "App marketing"
Customer stories
Converting loyal app users through user referrals
Dream11 looked for a platform that could attribute installs from multiple sources, platforms, app stores, and channels. Its choice was AppsFlyer.
Blog
Introducing The AppsFlyer Privacy Cloud: Maximizing customer experience and privacy through ecosystem collaboration
Today we are excited to share the next stage in our vision of enabling a better, safer digital experience: the AppsFlyer Privacy Cloud.
Blog
The power of storytelling in mobile marketing: why it should be a priority for brands in Africa
Storytelling works as a natural extension of a people-centric approach. What is it that makes this such a powerful tool for marketers today?
Glossary
In-app purchase (IAP)
What is an In-app purchase, and how can you leverage it to increase revenue? Learn everything you need to know in our mobile marketing glossary.
Customer stories
Driving incremental growth at scale with AppsFlyer
Find out how by using AppsFlyer Incrementality, Wolt was able to easily create and analyze their incrementality tests from a single dashboard.
Use cases
Bridging the gaps between predictive marketing and SKAN
This blog discusses overcoming the challenges of adapting our original predictive analytics solution to solve SKAN's measurement issues.
Blog
8 companies improving in-person retail with mobile apps
In this post, we’ll show you how 8 leading brands adapted to create the right mix of online and in-person shopping to drive customer delight.
Blog
App engagement and user retention: The definitive guide
Learn the rules of engagement, how to create a seamless onboarding experience, and how to monetize and boost re-engagement with this guide.
Blog
Late start, strong finish: 3 in-store brands net big gains from updated mobile apps
These stories showcase how enterprises have used an innovative mobile app to fend off competitors, and retain their marketing-leading positions.
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