Customer stories
Making the switch to AppsFlyer: A seamless collaboration
Migrating any system isn't a decision that's taken lightly; Find out how Hepsiburada made a smooth transition to AppsFlyer and its business impact.
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720 results for "App marketing"
Customer stories
Leveraging content to optimize acquisition and remarketing
See how attribution data from AppsFlyer helped Macy's leverage owned content and optimize their acquisition and remarketing strategies.
Customer stories
Boosting retention and fighting off fraud with AppsFlyer
Find out how Rapido ensured that the right users were remarketed to at the right time without conflicting or overlapping messages.
Blog
Setting sights on remarketing fraud
An advertiser’s remarketing database is perhaps the most prized possession, and unfortunately a target for fraudulent activities.
Blog
App user acquisition in India in 2021 and beyond
If you are looking to increase your mobile app customer base in India, follow these 5 market-specific user acquisition trends.
Blog
Smart Banners: What your web-to-app customer journey is missing
What are Smart Banners, and what benefits do they offer for marketers and consumers? Here's everything you need to know.
Reports & guides
App monetization strategies for iOS 14: The complete guide
Gain a competitive advantage for your business with this complete app monetization guide that will help you navigate through the iOS 14 terrain.
Blog
Predictive marketing explained – why it matters
Many UA managers know about the benefits of predictive analytics, but this privilege is only available to a lucky few. However, this can change.
Blog
5 reasons web-to-app should be on your radar
In this blog post, you will learn more about why advertisers are becoming increasingly interested in web-to-app journeys.
Blog
Navigating FinTech in Africa: Driving app downloads in the age of social media
Find out how to leverage the power and scale of Facebook, Snap, and Twitter to drive growth of your fintech app in Africa.
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