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Reports & guides

Predictive modeling for app marketers: The complete guide

Learn how data-driven marketers can take their data skills to the next level by using predictive modeling to gain that coveted competitive edge.

Reports & guides

Looking for new users? We've gathered the best industry insights in our brand new, in-depth user acquisition guide for apps - take a look here.

Reports & guides

The Vietnam Tet mobile marketing insights report investigates the trends of 2021 to provide useful insights for your upcoming marketing strategy.

Reports & guides

Take a deep-dive into the key ingredients of mobile attribution and marketing analytics as it applies specifically to gaming apps.

Reports & guides

If you're new to OTT or want to convince your team that testing OTT is worthwhile, this comprehensive guide is made for you.

Reports & guides

This guide offers an overview of the methodologies, relevant KPIs and actionable insights regarding incrementality. Read more inside.

Reports & guides

Read about the economic impact of COVID-19 on India and insights on how brands can scale their business in a cost-effective manner.

Reports & guides

We’re excited to present the industry’s most comprehensive study to date on a key source of revenue for apps: in-app purchases.

Blog

There are nearly 1 billion mobile users in China. Seize the opportunity to overcome challenges in reaching them with these insights.

Glossary

What are in-app events, and why are they essential for your app marketing efforts? Learn all you need to know in our mobile marketing glossary.