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Glossary

App store optimization (ASO)

What is ASO, and why is it important to your app's success? Learn everything you need to know in our mobile marketing glossary.

Customer stories

Find out how Huuuge Games used AppsFlyer Master API to aggregate massive amounts of raw data to save time and make impactful decisions.

Use cases

Now, there is a way to create seamless email-to-app experiences with AppsFlyer's dedicated deep linking solution for Salesforce Marketing Cloud.

Blog

In this article, we explore 5 reasons why you absolutely can't do without attribution when it comes to mobile app marketing.

Customer stories

Learn how AccuWeather optimized its web-to-app flow with deep linking and maximized long-term customer engagement with real-time attribution.

Customer stories

Explore how AppsFlyer helped Pixonic save over $1M in fraudulent ad spend by eliminating bad actors (which also revealed trusted traffic sources!).

Customer stories

See how remarketing to dormant users via Apple Search Ads with AppsFlyer led to a 39% higher ROI than comparable new users for Rosetta Stone.

Customer stories

Find out how Angel Broking leverages AppsFlyer to track media cost, attribution, and in-app engagement data to optimize marketing campaigns.

Customer stories

Using Protect360, the Amanotes team was successfully able to block over 810K fraudulent installs and 6M fraudulent app events in two months.

Blog

Here are 5 things you need to know before breaking into the complex, fragmented, and yet rapidly-growing African tech/app ecosystem.