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Reports & guides

Marketing during a downturn – an India POV

Read about the economic impact of COVID-19 on India and insights on how brands can scale their business in a cost-effective manner.

Reports & guides

We’re excited to present the industry’s most comprehensive study to date on a key source of revenue for apps: in-app purchases.

Blog

There are nearly 1 billion mobile users in China. Seize the opportunity to overcome challenges in reaching them with these insights.

Glossary

What are in-app events, and why are they essential for your app marketing efforts? Learn all you need to know in our mobile marketing glossary.

Glossary

What is ASO, and why is it important to your app's success? Learn everything you need to know in our mobile marketing glossary.

Customer stories

Find out how Huuuge Games used AppsFlyer Master API to aggregate massive amounts of raw data to save time and make impactful decisions.

Use cases

Now, there is a way to create seamless email-to-app experiences with AppsFlyer's dedicated deep linking solution for Salesforce Marketing Cloud.

Blog

In this article, we explore 5 reasons why you absolutely can't do without attribution when it comes to mobile app marketing.

Customer stories

Learn how AccuWeather optimized its web-to-app flow with deep linking and maximized long-term customer engagement with real-time attribution.

Customer stories

Explore how AppsFlyer helped Pixonic save over $1M in fraudulent ad spend by eliminating bad actors (which also revealed trusted traffic sources!).