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Merging game monetization and marketing teams for accelerated growth
There's a trend happening Gaming industry - monetization and UA teams are merging together to reap the virtues of a more holistic growth model.
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735 results for "App marketing"
Customer stories
Increasing in-app usage and proving incremental lift with AppsFlyer
See how AppsFlyer Incrementality solution enables Kabam to analyze lift in in-app purchases and increase its retention rate by 4X.
Blog
17 KPIs Gaming app marketers should measure
Here are the most critical metrics and KPIs you should measure as an app marketer to keep your Gaming app engaging and profitable.
Blog
Gaming apps to spend $48.5 billion on user acquisition by 2022
A forecast showing how much money gaming apps will invest in user acquisition by region across North America, APAC, LATAM, and EMEA.
Use cases
AppsFlyer tools to boost your productivity while working remotely
With AppsFlyer's productivity tools, you can access attribution and analytics data on-the-go and instantly share insights with your team!
Blog
2 common web-to-app use cases for People-Based Attribution
Web is still the #1 tool for discovery and research, but conversion rates and ROI are higher in apps. How can marketers capitalize on these realities?
Customer stories
Becoming one of the world’s most downloaded flight and hotel apps
Learn how Hopper tripled its marketing spend and increased capacity by 10X while continuously improving the ROI of campaigns with AppsFlyer.
Use cases
The web campaign-to-app opportunity
Leveraging the web is crucial to driving app growth especially with more savvy users seeking information on an advertised item, product, or service.
Customer stories
Finding the mobile attribution north star with AppsFlyer
Find out how AppsFlyer scale allowed Big Fish Games to streamline attribution data to make more informed and effective marketing decisions.
Blog
How hyper-casual apps are changing the way games monetize
In-app ad monetization is one of the most important Gaming revenues today, but where did it start? Learn more about its evolution.
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