Blog
How many in-app events generate the best performance?
our industry-first report explores 320B+ in-app events from over 12K apps, offering app marketers vertical-specific benchmarks of various KPIs.
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735 results for "App marketing"
Blog
App promotion in APAC – everything you need to know
The APAC is a massive opportunity for app marketers, but many don't know how best to operate in it. Here are the insider tips you need to get it right.
Customer stories
Dramatically scaling mobile marketing with better speed and stability
Find out how AppsFlyer global scale and reach enabled eBay to grow, measure, and optimize its mobile marketing activity.
Use cases
Unlocking mobile marketing KPIs with Cohort Reports: 3 use cases
Learn how you can measure mobile marketing KPIs with AppsFlyer's Cohort Report. We'll cover 3 use cases: shopping, gaming, and taxi apps.
Customer stories
Reducing costs and optimizing campaigns with AppsFlyer
Find out how LEO Innovation Lab leveraged AppsFlyer to reduce costs by measuring, attributing, and optimizing universal app campaigns.
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How AppsFlyer is building a future that’s private by design
When it comes to AdTech, balance is key. We pride ourselves on an approach that is personal, without compromising security and privacy.
Use cases
Leveraging OneLink with ESPs to improve Email-to-app experience
OneLink streamlines the email-to-app experience by “unwrapping” iOS links wrapped by ESPs to maximize user experience.
Blog
4 elements of a mission-critical marketing platform
Mobile attribution platforms are a must for any enterprise. Mission-critical platforms have four characteristics. Does your platform have them?
Use cases
5 challenges to consider when measuring the incremental lift of your remarketing campaigns
A/B testing for incremental lift requires the right process - here are some challenges based on our extensive experience with top brands.
Use cases
The web-to-app connection: AppsFlyer Smart Banners
Learn how AppsFlyer Smart Banners enable marketers to easily convert mobile web users into app users through a seamless UX.
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