Blog
Learn why mobile performance campaigns are a crucial part of mobile success, but need thoughtful planning and the right tools to be effective.
Blog
Almost 3 out of 10 installs end up being uninstalled. Find out the uninstall rate in your country and category in this latest report.
Use cases
See how AppsFlyer's pre-configured integrations with over 8,000 partners improve cost reporting and audience management.
Blog
Creating great campaigns in your home market is tough but it’s even harder to plan, deliver and scale campaigns abroad. Learn how this is done.
Use cases
Make the most of your existing mobile web traffic by converting them into highly engaged app users with web-to-app banners.
Use cases
Before you dump more marketing budget on paid campaigns, make sure you don’t neglect the obvious - word-of-mouth marketing.
Blog
Deep linking is essential for connecting a fragmented mobile ecosystem, but few marketers know how it's really done. Our new guide reveals it all.
Blog
A relatively new tool, marketers are still learning how to use Apple Search Ads strategically. Start with these 8 tips to really dominate organic search.
Customer stories
Learn how AppsFlyer measurement capabilities enabled Voot to better measure sources as well as quickly add, test, and enable dozens of partners.
Blog
Accurate measurement is hard, but many marketers don't know they don't know their true ROI of their marketing efforts. See our CEO's full lecture.