Blog
Show me the money! Why marketers should focus on payback periods and cash flow in 2023
In this blog, we’ll explore how the economic climate has created a new stage in the evolutionary process, and what you can do to come out on top.
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607 results for "App marketing"
Glossary
Data management platform (DMP)
Discover how a data management platform (DMP) can help you collect, organize, and activate your customer data for smart app growth.
Blog
SKAN 4.0: Industry perspectives
To discuss the latest changes & how to utilize the new capabilities, we chatted with our partners at Liftoff, Google & Snap about all things SKAN 4.0.
Blog
Android Privacy Sandbox is coming: What should marketers do next?
We outlined primary changes that Android's Privacy Sandbox will bring. Read how marketers can prepare for shifts in measurement & remarketing.
Glossary
Media mix modeling (MMM)
How does MMM work? Read about the measurement elements, advantages & disadvantages, and learn the 4 phases of media mix modeling.
Reports & guides
The MMP buying guide – Your handbook for getting the foundation of your tech stack right
Who needs to use an MMP solution? Read our MMP buying guide to learn about the current landscape and privacy status in the post-iOS14 era.
Blog
Mobile advertising – everything you need to know (and forget) in 2023 and beyond
Read AppsFlyer's mobile advertising guide and learn about mobile ad types & formats, useful metrics, challenges, and the steps to the best strategy.
Reports & guides
Mobile advertising – everything you need to know (and forget) in 2023 and beyond
Read AppsFlyer's mobile advertising guide and learn about mobile ad types & formats, useful metrics, challenges, and the steps to the best strategy.
Customer stories
Boosting conversions by +98%, saving time and increasing efficiency
Find out how video game developer Halfbrick was able to boost conversions by +98%, and increase efficiency by using Appsflyer’s dashboards.
Blog
All together now – Cohort analysis explained
What is Cohort analysis? Learn all you must know about its use cases, main models, and understand how it can help you up your marketing game.
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