Customer stories
Acquiring high quality mobile gamers with AppsFlyer and Liftoff
By continuously syncing its user engagement data via AppsFlyer, ZiMAD provided Liftoff with fresh, real-time data for campaign optimization.
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Customer stories
Working faster, marketing smarter with deep integrations
See how Game Circus used AppsFlyer for greater agility, insight, and confidence to spend and optimize its ad dollars and deliver higher net profits.
Blog
AppsFlyer has landed in London and Berlin
We're thrilled to officially announce that we’ve expanded our global footprint with the opening of the company’s first European offices.
Use cases
How to set up iOS 9 Universal Links (deep linking) for your app
A technical guide to Apple's deep linking protocol for iOS9. Learn how to prepare your website, your app, and troubleshoot issues.
Blog
AppsFlyer raises an additional $20M in Series B funding
In 2015, AppsFlyer established itself as the industry standard in mobile attribution. This new funding will allow it to remain a measurement authority.
Customer stories
Accelerating app growth in Africa powered by smarter decisions
Learn how AppsFlyer help Jiji improve UA and performance measurement resulting in more efficient marketing spend and more than 5M app installs.
Glossary
Fractional attribution
Learn about the different models under fractional attribution and their benefits. Read how to implement fractional attribution models and their future trends.
Glossary
Ad click
Learn about the importance of ad clicks and how it differs from click thru rate? Read about best practices for avoiding fraud and improving your ad click rate.
Glossary
Data-driven attribution
Dive into data-driven attribution, how it works and compare it to other attribution models. Learn about its benefits, limitations and implementation.
Blog
Automate your ad personalization with dynamic product ads
Learn about how dynamic product ads improve personalization. Get step by step guidance for how to set up a campaign and best practices to follow.
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