Glossary
Cost per sale (CPS)
Learn all about the key metric cost per sale (CPS), how to calculate, the advantages of using it, and best practices for how to reduce your CPS.
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720 results for "App marketing"
Glossary
Linear attribution
Dive into what is linear attribution. Learn how to measure it, how it compares to other attribution models, its benefits, limitations, and when to use it.
Blog
SKAN vs. Sandbox: what advertisers need to know
Examine the similarities and differences between SKAN and Privacy Sandbox including reporting, data granularity, bit-based attribution, and more.
Blog
A comprehensive guide to dynamic creative optimization in 2024
Everything you need to know about dynamic creative optimization including how it works, benefits, best practices and future trends to watch out for.
Glossary
Universal Links
Learn all about Universal Links, why they are important, how to implement and troubleshoot them as well as how to measure for success.
Blog
How to Use AI to Boost Your ASO
Learn all about the role of AI and how it can help you boost your ASO. Read how to incorporate AI in ASO including practical examples.
Blog
Your no-BS guide to successful ad creatives
Learn everything you need to know about ad creatives. Why they are important, how to avoid the main challenges, and see some winning examples.
Reports & guides
The Indian Cricket season report: 2024 Edition
Explore the latest app marketing insights for the Indian cricket season 2024. Dive into trends, benchmarks and expert tips to ace this year's season.
Glossary
Return on ad spend (ROAS)
What is ROAS, how to calculate it, why does it matter for marketers, and how can you improve it? Find out everything you need to know inside.
Reports & guides
How to deliver a winning creative strategy
Master the art of how to deliver a winning creative strategy including, which KPIs to measure, best practices, winning examples and the impact of AI.
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