Glossary
Dive into data-driven attribution, how it works and compare it to other attribution models. Learn about its benefits, limitations and implementation.
Blog
Learn about how dynamic product ads improve personalization. Get step by step guidance for how to set up a campaign and best practices to follow.
Glossary
Learn all about the key metric cost per sale (CPS), how to calculate, the advantages of using it, and best practices for how to reduce your CPS.
Glossary
Dive into what is linear attribution. Learn how to measure it, how it compares to other attribution models, its benefits, limitations, and when to use it.
Blog
Examine the similarities and differences between SKAN and Privacy Sandbox including reporting, data granularity, bit-based attribution, and more.
Blog
Everything you need to know about dynamic creative optimization including how it works, benefits, best practices and future trends to watch out for.
Glossary
Learn all about Universal Links, why they are important, how to implement and troubleshoot them as well as how to measure for success.
Blog
Learn all about the role of AI and how it can help you boost your ASO. Read how to incorporate AI in ASO including practical examples.
Blog
Learn everything you need to know about ad creatives. Why they are important, how to avoid the main challenges, and see some winning examples.
Reports & guides
Explore the latest app marketing insights for the Indian cricket season 2024. Dive into trends, benchmarks and expert tips to ace this year's season.