Blog
The creative testing blueprint: Strategies for high-impact ad campaigns
Discover strategies for achieving high-impact campaigns through creative testing. Dive into the world of data-driven creativity and elevate your campaigns.
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735 results for "App marketing"
Blog
My ROAS is dropping! What should I do?
Ensure your advertising campaigns remain profitable with these tips on how to prevent a drop in your ROAS while delivering improved ad performance.
Blog
Where to invest: the value of continuing to invest in paid media during a recession
Learn why continuing to invest in paid media can be a game-changer for your business during economic downturns and keep you one step ahead.
Blog
Show me the money! Why marketers should focus on payback periods and cash flow in 2023
In this blog, we’ll explore how the economic climate has created a new stage in the evolutionary process, and what you can do to come out on top.
Glossary
Data management platform (DMP)
Discover how a data management platform (DMP) can help you collect, organize, and activate your customer data for smart app growth.
Blog
SKAN 4.0: Industry perspectives
To discuss the latest changes & how to utilize the new capabilities, we chatted with our partners at Liftoff, Google & Snap about all things SKAN 4.0.
Blog
Android Privacy Sandbox is coming: What should marketers do next?
We outlined primary changes that Android's Privacy Sandbox will bring. Read how marketers can prepare for shifts in measurement & remarketing.
Glossary
Media mix modeling (MMM)
How does MMM work? Read about the measurement elements, advantages & disadvantages, and learn the 4 phases of media mix modeling.
Blog
The beginners guide to custom product pages
With custom product pages you can design multiple pages on the app store. Learn how and when to use CPP, and the key steps to configure them.
Blog
How can you truly trust your ROAS?
Return on ad spend data is a key metric for optimizing campaigns and budget allocation, but do you know your true ROAS numbers? Read to know.
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