Glossary
GAID (Google Advertising ID)
What is GAID, why it’s important and what the future holds for it? Read everything you need to know in our mobile marketing glossary.
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747 results for "App marketing"
Use cases
How 6 successful brands attract and keep customers with deep links
Here’s how six brands use deep linking to give their app users a better experience and unlock higher performance from paid and unpaid channels.
Glossary
Identifier for vendors (IDFV)
What are mobile interstitials and how can you use them to get the most out of your campaign? Find out everything you need to know inside.
Blog
Boarding the mobile bullet train – How to forge an invincible mobile-first strategy
In this blog, we’ll breeze through the basics of a mobile-first strategy, why marketers need to make friends with it, and some super practical tips.
Blog
How lightweight hyper casual games became the heavyweights of mobile gaming
In this blog, we’ll discuss the key characteristics and various game mechanics, as well as global trends, monetization methods, and best practices.
Blog
Follow the money: the power of in-game mobile advertising
In this blog, we’ll cover everything you need to know about in-game advertising including the benefits, formats, expert strategies, and more.
Blog
The great merger – acceleration in Gaming M&A is changing the face of the industry
The recent whirlwind of Gaming studio consolidations is unlike anything we've seen before; find out about the underlying factors and repercussions.
Blog
Spot the difference: ROI vs. ROAS
In this blog we will uncover the differences (and similarities) between the two metrics and explain when and why to use both ROI and ROAS.
Glossary
Owned media
What is owned media, and what are the main benefits of using it? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Re-engagement
What is re-engagement, and why is it important for your campaigns? Learn everything you need to know in the AppsFlyer mobile marketing glossary.
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