Use cases
Necessary cautions when blocking fraud in real-time #foolsnomore
While marketers would like to block mobile fraud in real-time, overzealous blocking is risky - learn how we validate fraud signatures.
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772 results for "App marketing"
Use cases
OneLink API: Driving seamless user experiences at scale
The OneLink REST API provides programmatic access to seamlessly generate, read, modify, and delete deep short links at scale.
Blog
7 ASO tips to increase organic installs like a pro
Without the right positioning, you will never organically reach your target app users. These ASO tips from TheTool will ensure you most often do.
Blog
View-through attribution: The good, the bad, and the ugly
View-through attribution in app marketing occurs when ad impressions served to users is given credit for delivering app installs. Read more inside.
Customer stories
Transforming the impact of owned media with deep linking
Find out how Treatwell's marketing team was able to realize 33% year-over-year reduction in their user acquisition costs leveraging AppsFlyer.
Blog
Introducing AEO Attribution & ChatGPT Ads: Measure Every Customer AI Is Sending You
AppsFlyer now attributes both paid ChatGPT Ads and organic AEO traffic across 8 AI engines and 13 search engines. No added cost — built on your existing deep linking setup.
Customer stories
Autodoc Lifts ROAS by 135% with Predictive Audience Targeting
Autodoc tested AppsFlyer Predictive Audiences against manual lists on Meta and TikTok — and won on ROAS, conversion rate, and Cost per Purchase on both iOS and Android.
Reports & guides
[Report] The State of Finance for Marketers – LatAm 2026 Edition
How are banking, wallet, credit, and investment apps growing across Brazil, Mexico, Argentina, Colombia, Peru, and Chile? Get the 2026 LATAM finance app report from AppsFlyer, Sensor Tower, and Google Ads.
Customer stories
How SoundCloud Uncovered Hidden Revenue by Bringing Mobile Measurement Standards to Web
SoundCloud found that 1 in 10 web-acquired users became active on mobile — revenue that had been credited to organic. See how mobile-grade web measurement changed where they invest
Reports & guides
[Report] India Festive Report – 2026 Edition
Explore why E-commerce, Finance, and Entertainment each peak on different weeks this festive season. Uncover installs, monetization, retention, and fraud trends across seven verticals.
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