Blog
View-through attribution: The good, the bad, and the ugly
View-through attribution in app marketing occurs when ad impressions served to users is given credit for delivering app installs. Read more inside.
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735 results for "App marketing"
Customer stories
Transforming the impact of owned media with deep linking
Find out how Treatwell's marketing team was able to realize 33% year-over-year reduction in their user acquisition costs leveraging AppsFlyer.
Blog
Gross vs. net Revenue: the make-or-break factor in hybrid monetization
Learn why net revenue measurement is essential for hybrid monetization. Avoid misleading financial insights and optimize profitability.
Blog
MAMA San Francisco: A bold start to 2025 for mobile marketers
MAMA SF 2025 launched the year with top insights on AI, privacy, and growth. Get key takeaways & watch on-demand sessions now!
Blog
New data reveals: Owned media + deep linking reign supreme in 2025
New data reveals owned media and deep linking drive record growth. Discover how they boost engagement, retention, and revenue.
Glossary
Customer acquisition cost (CAC)
Learn all about customer acquisition cost (CAC), how to calculate CAC and compare to other metrics. Learn how to improve CAC and what is a good CAC.
Blog
DCR out, DCP in: Why retail media can’t deliver on its promise with data clean rooms alone
In this blog we review key differences between data collaboration platforms from data clean rooms, and why a DCR alone is not a sufficient solution.
Blog
6 reasons why it’s time to upgrade your MMP
Uncover the top 6 reasons why marketers decide to switch their MMP, analyzed from thousands of customer reviews across multiple platforms.
Customer stories
From clicks to conversions: How Axis Bank mastered digital customer activation
Read how Axis Bank used AppsFlyer's OneLink for accurate attribution and budget optimization enabling a 25% month-over-month lift in app downloads.
Reports & guides
Boosting your user acquisition strategy with preload campaigns
Read this guide on preload campaigns, with insights and best practices from key partners. Delve into how they can elevate brand visibility and fuel growth.
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