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Pitfalls of modeling LTV and how to overcome them
LTV models are the heart of app marketing, but predicting them can be challenging. Here's all you need to know about from the experts.
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741 results for "App marketing"
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The missing piece of the attribution puzzle
Find out what AppsFlyer's vision for attribution was 8 years ago and how that evolved to People-Based Attribution today.
Use cases
Necessary cautions when blocking fraud in real-time #foolsnomore
While marketers would like to block mobile fraud in real-time, overzealous blocking is risky - learn how we validate fraud signatures.
Use cases
OneLink API: Driving seamless user experiences at scale
The OneLink REST API provides programmatic access to seamlessly generate, read, modify, and delete deep short links at scale.
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7 ASO tips to increase organic installs like a pro
Without the right positioning, you will never organically reach your target app users. These ASO tips from TheTool will ensure you most often do.
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View-through attribution: The good, the bad, and the ugly
View-through attribution in app marketing occurs when ad impressions served to users is given credit for delivering app installs. Read more inside.
Customer stories
Transforming the impact of owned media with deep linking
Find out how Treatwell's marketing team was able to realize 33% year-over-year reduction in their user acquisition costs leveraging AppsFlyer.
Customer stories
Scaling with confidence: how MONIX reduced fraud by 57% and cut CAC by 13.4%
Discover how MONIX reduced fraudulent installs by 57% and cut CAC by 13.4% with AppsFlyer’s fraud protection, optimizing ad spend and scaling UA with confidence.
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Gross vs. net Revenue: the make-or-break factor in hybrid monetization
Learn why net revenue measurement is essential for hybrid monetization. Avoid misleading financial insights and optimize profitability.
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MAMA San Francisco: A bold start to 2025 for mobile marketers
MAMA SF 2025 launched the year with top insights on AI, privacy, and growth. Get key takeaways & watch on-demand sessions now!
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