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7 ASO tips to increase organic installs like a pro
Without the right positioning, you will never organically reach your target app users. These ASO tips from TheTool will ensure you most often do.
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769 results for "App marketing"
Blog
View-through attribution: The good, the bad, and the ugly
View-through attribution in app marketing occurs when ad impressions served to users is given credit for delivering app installs. Read more inside.
Customer stories
Transforming the impact of owned media with deep linking
Find out how Treatwell's marketing team was able to realize 33% year-over-year reduction in their user acquisition costs leveraging AppsFlyer.
Reports & guides
[Report] The State of Finance for Marketers – LatAm 2026 Edition
How are banking, wallet, credit, and investment apps growing across Brazil, Mexico, Argentina, Colombia, Peru, and Chile? Get the 2026 LATAM finance app report from AppsFlyer, Sensor Tower, and Google Ads.
Blog
How an eCommerce Loyalty Platform Cut Time-to-Purchase by 66%
A 2M-member loyalty platform cut time-to-first-purchase by 66% and saved 4,500 hours a year. Here's how deep linking, audience segmentation, and Braze worked as one system.
Customer stories
How SoundCloud Uncovered Hidden Revenue by Bringing Mobile Measurement Standards to Web
SoundCloud found that 1 in 10 web-acquired users became active on mobile — revenue that had been credited to organic. See how mobile-grade web measurement changed where they invest
Reports & guides
[Report] India Festive Report – 2026 Edition
Explore why E-commerce, Finance, and Entertainment each peak on different weeks this festive season. Uncover installs, monetization, retention, and fraud trends across seven verticals.
Blog
Cross-platform measurement: the complete guide for 2026
Learn how cross-platform measurement unifies mobile, web, CTV attribution data to reveal true ROAS and LTV.
Blog
The Optimal Tech Stack for the AI Era
Most marketing stacks have the tools but lack coherent infrastructure. See the four structural fault lines undermining AI-era performance — and how to build a measurement-led stack.
Customer stories
How Bradesco turned trusted data collaboration to customer engagement
Learn how Banco Bradesco used AppsFlyer’s Data Collaboration Platform with a global payment company to build privacy-safe audiences and reduce CPL.
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