Customer stories
Transforming the impact of owned media with deep linking
Find out how Treatwell's marketing team was able to realize 33% year-over-year reduction in their user acquisition costs leveraging AppsFlyer.
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765 results for "App marketing"
Customer stories
How SoundCloud Uncovered Hidden Revenue by Bringing Mobile Measurement Standards to Web
SoundCloud found that 1 in 10 web-acquired users became active on mobile — revenue that had been credited to organic. See how mobile-grade web measurement changed where they invest
Reports & guides
[Report] India Festive Report – 2026 Edition
Explore why E-commerce, Finance, and Entertainment each peak on different weeks this festive season. Uncover installs, monetization, retention, and fraud trends across seven verticals.
Blog
Cross-platform measurement: the complete guide for 2026
Learn how cross-platform measurement unifies mobile, web, CTV attribution data to reveal true ROAS and LTV.
Blog
The Optimal Tech Stack for the AI Era
Most marketing stacks have the tools but lack coherent infrastructure. See the four structural fault lines undermining AI-era performance — and how to build a measurement-led stack.
Customer stories
How Bradesco turned trusted data collaboration to customer engagement
Learn how Banco Bradesco used AppsFlyer’s Data Collaboration Platform with a global payment company to build privacy-safe audiences and reduce CPL.
Blog
Neutrality isn’t a feature. It’s the foundation.
Moloco, Google, Meta, and Unity just invested in AppsFlyer. Oren Kaniel on what it means for independent measurement, the AI era, and what comes next.
Reports & guides
[Report] AI Usage in the Real World
AppsFlyer's AI usage report reveals how marketers are using MCP, Agent Hub, and AI Assistant — with data on adoption, retention, automation patterns, and real-world use cases.
Blog
Customer Lifetime Value (LTV): What It Is and How to Measure It
Calculate and grow customer lifetime value (LTV) across mobile, web, CTV, and more.
Blog
Independent Data Collaboration Platforms Are Gone – Except One
Most data collaboration platforms are now owned by companies with advertising interests. See why independence in measurement and data custody still matters.
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