Reports & guides
India Festive Report – 2024 Edition
Dive into the trends, benchmarks and expert tips for the upcoming Indian festive season of 2024. Uncover tips for maximizing post-Diwali engagement.
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Reports & guides
The state of data collaboration in commerce and retail media
Dive into key trends for data collaboration in commerce and retail media and understand what needs to be included into an effective retail media strategy.
Blog
Navigating Firebase Dynamic Links alternatives: A Product Manager’s guide
Learn all about the alternative options to Firebase Dynamic Links as Product Managers and how AppsFlyer offers a comprehensive solution for deep linking.
Blog
The Evolution of TV watching and advertising: Engaging viewers in a streaming-first world
Read about our recent survey findings on how users consume live and streaming TV, how they engage with TV ads, and what actions they took.
Blog
Everything you need to know about commerce media
Check out our comprehensive guide to commerce media. Find out how it works, why it's important, future trends, and how it differs from retail media.
Reports & guides
The marketer’s guide to first-party data
Here's everything you need to know about first-party data. Why it's important, how to collect it, keep it clean, and use it safely in the age of privacy.
Glossary
Time decay attribution
Learn about time decay attribution and how it compares to other attribution models. What are the benefits, drawbacks and when should it be used?
Glossary
Video completion rate (VCR)
Learn about what is video completion rate (VCR), how to calculate it, why its an important metric, and how to improve your video conversion rates.
Blog
Performance creative: Combining data and creativity
Explore the convergence of data and creative. Learn which steps to take for effective measurement, best practices, and future trends.
Glossary
Closed-loop attribution
Dive into how closed-loop attribution works, how it differs from other attribution models, the benefits, and best practices for effective implementation.
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