Blog
How can you truly trust your ROAS?
Return on ad spend data is a key metric for optimizing campaigns and budget allocation, but do you know your true ROAS numbers? Read to know.
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797 results for "App marketing"
Blog
Six essential skills every UA team lead needs
Learn what skills you need to learn in order to improve your chances to be hired as a UA team lead, plus tips on how to build a user acquisition team.
Blog
A growing focus on owned media paves the new digital sustainability direction
With the current financial climate, and uncertainty of the advertising industry, the growing focus in 2023 will be increasing reliance on owned media.
Blog
How digital sustainability can help drive more value during the holiday season
Explore additional ways to capitalize on known marketing tactics and read about cost effective solutions to drive more value in the holiday season.
Blog
Overcoming a challenging holiday season through digital sustainability
The world economy is undergoing a recession - Read & learn how to optimize existing funnels, and stream customer experiences to gain advantage.
Blog
How to piece the measurement puzzle together
In this blog post, we're going to look into the pros and cons of last click vs. impact measurement, and how you could make the most of both.
Reports & guides
The MMP buying guide – Your handbook for getting the foundation of your tech stack right
Who needs to use an MMP solution? Read our MMP buying guide to learn about the current landscape and privacy status in the post-iOS14 era.
Blog
Mobile advertising – everything you need to know (and forget) in 2023 and beyond
Read AppsFlyer's mobile advertising guide and learn about mobile ad types & formats, useful metrics, challenges, and the steps to the best strategy.
Reports & guides
Mobile advertising – everything you need to know (and forget) in 2023 and beyond
Read AppsFlyer's mobile advertising guide and learn about mobile ad types & formats, useful metrics, challenges, and the steps to the best strategy.
Customer stories
Boosting conversions by +98%, saving time and increasing efficiency
Find out how video game developer Halfbrick was able to boost conversions by +98%, and increase efficiency by using Appsflyer’s dashboards.
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