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Blog

Welcome to the metrics – Everything you need to know about app marketing metrics

Get the most vital app metrics that will allow you to measure and improve your acquisition, engagement, retention, conversion, and app performance.

Reports & guides

To help Gaming apps understand how to navigate in the new iOS 14 reality, we held in-depth interviews with three leading experts from top studios.

Reports & guides

See the 2021 trends and benchmarks for finance apps across top markets and sub-categories: banking, investment, lending, and services apps.

Reports & guides

See the 2021 trends and benchmarks for finance apps across top markets and sub-categories: banking, investment, lending, and services apps.

Reports & guides

AppsFlyer and App Annie joined forces to examine the state of app marketing in LATAM, analyzing the markets of Brazil, Mexico and Latin America.

Reports & guides

This report offers marketers up-to-date benchmarks about the UK and Western European app space, with a special focus on key trends over time.

Reports & guides

Find out about global fintech trends in apps and dive into 5 key markets in APAC: India, Indonesia, South Korea, Vietnam, and the Philippines.

Reports & guides

Get the most comprehensive data insights report in the US region covering 3.5 billion app installs of 1,800 apps.

Reports & guides

The steady rise of the Indian app market in 2019 has irrevocably altered the dynamics of the local ecosystem. Check out these exclusive insights!

Reports & guides

We are proud to present AppsFlyer's first-ever app marketing report dedicated to Indonesia, also available in Bahasa.