Customer stories
How A23 Rummy scaled growth by unlocking cross-channel attribution accuracy
A23 Rummy boosted attribution accuracy by 40% with AppsFlyer, improving web-to-app conversions and campaign performance.
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747 results for "App marketing"
Customer stories
How Moneyview improved retention with personalization and seamless CX
Moneyview cut CAC by 15% and grew retention using smarter targeting, deep linking, and fraud protection with AppsFlyer. See how they did it.
Customer stories
Inside Space307 anti-fraud playbook: 66% drop in fraud rate, 14x more conversions
Discover how Space307 reduced fraud rate by 66% & increased conversions by 14x using AppsFlyer’s fraud protection and a smarter approach to ad partner management.
Customer stories
Scaling with confidence: how MONIX reduced fraud by 57% and cut CAC by 13.4%
Discover how MONIX reduced fraudulent installs by 57% and cut CAC by 13.4% with AppsFlyer’s fraud protection, optimizing ad spend and scaling UA with confidence.
Blog
Gross vs. net Revenue: the make-or-break factor in hybrid monetization
Learn why net revenue measurement is essential for hybrid monetization. Avoid misleading financial insights and optimize profitability.
Blog
MAMA San Francisco: A bold start to 2025 for mobile marketers
MAMA SF 2025 launched the year with top insights on AI, privacy, and growth. Get key takeaways & watch on-demand sessions now!
Blog
New data reveals: Owned media + deep linking reign supreme in 2025
New data reveals owned media and deep linking drive record growth. Discover how they boost engagement, retention, and revenue.
Glossary
Customer acquisition cost (CAC)
Learn all about customer acquisition cost (CAC), how to calculate CAC and compare to other metrics. Learn how to improve CAC and what is a good CAC.
Blog
DCR out, DCP in: Why retail media can’t deliver on its promise with data clean rooms alone
In this blog we review key differences between data collaboration platforms from data clean rooms, and why a DCR alone is not a sufficient solution.
Blog
6 reasons why it’s time to upgrade your MMP
Uncover the top 6 reasons why marketers decide to switch their MMP, analyzed from thousands of customer reviews across multiple platforms.
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