Glossary
Customer acquisition cost (CAC)
Learn all about customer acquisition cost (CAC), how to calculate CAC and compare to other metrics. Learn how to improve CAC and what is a good CAC.
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740 results for "App marketing"
Blog
DCR out, DCP in: Why retail media can’t deliver on its promise with data clean rooms alone
In this blog we review key differences between data collaboration platforms from data clean rooms, and why a DCR alone is not a sufficient solution.
Blog
6 reasons why it’s time to upgrade your MMP
Uncover the top 6 reasons why marketers decide to switch their MMP, analyzed from thousands of customer reviews across multiple platforms.
Customer stories
From clicks to conversions: How Axis Bank mastered digital customer activation
Read how Axis Bank used AppsFlyer's OneLink for accurate attribution and budget optimization enabling a 25% month-over-month lift in app downloads.
Reports & guides
Boosting your user acquisition strategy with preload campaigns
Read this guide on preload campaigns, with insights and best practices from key partners. Delve into how they can elevate brand visibility and fuel growth.
Blog
Why your boss should send you to MAMA San Francisco 2025
MAMA San Francisco brings together the brightest minds in mobile marketing. Find out why you need to be there and why your boss should agree.
Blog
What every marketer needs to know about streaming ads
Dive into all things streaming ads and how they compare to OTT and CTV. Learn about their benefits, practical steps for implementation and best practices.
Customer stories
How Kolon Mall Boosted User Retention with Data-Driven Audience Experimentation
Find out how Kolon Mall improved retention rates by 15% and reduced dormant user engagement costs by 20% using AppsFlyer's data-driven Audiences.
Product news
Analytics AI Chat is now available to all “My Dashboards” beta clients
Reports & guides
The marketer’s guide to buying an MMP
Cut through the noise with this in-depth guide into buying an MMP helping you transform your marketing efforts from guesswork to a data-driven strategy.
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