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Customer stories

Transforming the impact of owned media with deep linking

Find out how Treatwell's marketing team was able to realize 33% year-over-year reduction in their user acquisition costs leveraging AppsFlyer.

Blog

Break up with Firebase before it breaks you: Practical migration guide

Firebase Dynamic Links is shutting down. Learn how to migrate fast and avoid disruptions with this step-by-step guide.

Blog

Google is shutting down Firebase Dynamic Links: Here’s what to do

The depreciation of Firebase Dynamic Links leaves a gap in the user flow. How can deep linking bridge the gap and provide seamless user journeys.

Blog

Navigating Firebase Dynamic Links alternatives: A Product Manager’s guide

Learn all about the alternative options to Firebase Dynamic Links as Product Managers and how AppsFlyer offers a comprehensive solution for deep linking.

Customer stories

How A23 Rummy scaled growth by unlocking cross-channel attribution accuracy

A23 Rummy boosted attribution accuracy by 40% with AppsFlyer, improving web-to-app conversions and campaign performance.

Customer stories

How Moneyview improved retention with personalization and seamless CX

Moneyview cut CAC by 15% and grew retention using smarter targeting, deep linking, and fraud protection with AppsFlyer. See how they did it.

Customer stories

Inside Space307 anti-fraud playbook: 66% drop in fraud rate, 14x more conversions

Discover how Space307 reduced fraud rate by 66% & increased conversions by 14x using AppsFlyer’s fraud protection and a smarter approach to ad partner management.

Reports & guides

The State of Creative Optimization – 2025 Edition

Customer stories

Scaling with confidence: how MONIX reduced fraud by 57% and cut CAC by 13.4%

Discover how MONIX reduced fraudulent installs by 57% and cut CAC by 13.4% with AppsFlyer’s fraud protection, optimizing ad spend and scaling UA with confidence.

Blog