Customer stories
From clicks to conversions: How Axis Bank mastered digital customer activation
Read how Axis Bank used AppsFlyer's OneLink for accurate attribution and budget optimization enabling a 25% month-over-month lift in app downloads.
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Reports & guides
Boosting your user acquisition strategy with preload campaigns
Read this guide on preload campaigns, with insights and best practices from key partners. Delve into how they can elevate brand visibility and fuel growth.
Blog
Why your boss should send you to MAMA San Francisco 2025
MAMA San Francisco brings together the brightest minds in mobile marketing. Find out why you need to be there and why your boss should agree.
Blog
What every marketer needs to know about streaming ads
Dive into all things streaming ads and how they compare to OTT and CTV. Learn about their benefits, practical steps for implementation and best practices.
Customer stories
How Kolon Mall Boosted User Retention with Data-Driven Audience Experimentation
Find out how Kolon Mall improved retention rates by 15% and reduced dormant user engagement costs by 20% using AppsFlyer's data-driven Audiences.
Product news
Analytics AI Chat is now available to all “My Dashboards” beta clients
Reports & guides
The marketer’s guide to buying an MMP
Cut through the noise with this in-depth guide into buying an MMP helping you transform your marketing efforts from guesswork to a data-driven strategy.
Reports & guides
2024 India Festive Report
Dive into the trends, benchmarks and expert tips for the upcoming Indian festive season of 2024. Uncover tips for maximizing post-Diwali engagement.
Reports & guides
India Festive Report – 2024 Edition
Dive into the trends, benchmarks and expert tips for the upcoming Indian festive season of 2024. Uncover tips for maximizing post-Diwali engagement.
Reports & guides
The state of data collaboration in commerce and retail media
Dive into key trends for data collaboration in commerce and retail media and understand what needs to be included into an effective retail media strategy.
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