Blog
WWDC24 and AdAttributionKit: Keep calm and SKAN on
Apple announced the new AdAttributionKit at WWDC24. We assess the impact on attribution, how it differs from SKAN, and how to ease into using it.
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735 results for "App marketing"
Blog
Unlocking ROI: The power of collaboration in creative optimization
Uncover the power of collaboration in creative optimization to increase campaign performance and deliver a higher ROI
Blog
Data collaboration: The privacy-compliant key to understanding your audience and making data-based decisions
Learn how data collaboration is the privacy-compliant key to understanding your audience and making data-based decisions
Product news
Cost import: new capabilities, new name
Glossary
Last-touch attribution
What is last touch attribution and how does it compare to other attribution models? Learn about the advantages and disadvantages and when to use it.
Glossary
Ad revenue
Learn all about ad revenue, the benefits, disadvantages, how it works, the rise of programmatic advertising, and how to increase your ad revenue.
Glossary
Cost per lead (CPL)
Learn how to calculate the cost per lead, , understand why its important, compare CPL to other metrics and best practices for lowering your cost per lead.
Glossary
Retail media networks
Learn what a retail media network is, how they work, their benefits to customers, retailers, and advertisers and see some best in class examples.
Customer stories
Preventing fraud and optimizing creatives helped Dave work faster and save $408k
Dave Inc restored confidence in their ad budgets, increased ROAS, saved $408k by combating fraud, and increased CTR by 12% with AppsFlyer
Glossary
Microtransactions
Learn about the rise of microtransactions, why they are important for gaming apps and some killer examples of how to apply them.
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