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740 results for "App marketing"

Glossary

Closed-loop attribution

Dive into how closed-loop attribution works, how it differs from other attribution models, the benefits, and best practices for effective implementation.

Glossary

First-touch attribution

Read all about first-touch attribution, its benefits and limitations, how it compares to other attribution models, and when it should be applied.

Glossary

Cost per order (CPO)

Learn about the metric cost per order including how to calculate it, the advantages of using cost per order, and tips on how to reduce yours

Glossary

Last-touch attribution

What is last touch attribution and how does it compare to other attribution models? Learn about the advantages and disadvantages and when to use it.
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