Glossary
First-touch attribution
Read all about first-touch attribution, its benefits and limitations, how it compares to other attribution models, and when it should be applied.
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727 results for "App marketing"
Blog
How to overcome signal loss by building a new data reality
Understand what events led to changes in the data reality, the impact of signal loss on marketing and best practices for overcoming these challenges.
Glossary
Cost per order (CPO)
Learn about the metric cost per order including how to calculate it, the advantages of using cost per order, and tips on how to reduce yours
Blog
WWDC24 and AdAttributionKit: Keep calm and SKAN on
Apple announced the new AdAttributionKit at WWDC24. We assess the impact on attribution, how it differs from SKAN, and how to ease into using it.
Blog
Unlocking ROI: The power of collaboration in creative optimization
Uncover the power of collaboration in creative optimization to increase campaign performance and deliver a higher ROI
Blog
Data collaboration: The privacy-compliant key to understanding your audience and making data-based decisions
Learn how data collaboration is the privacy-compliant key to understanding your audience and making data-based decisions
Product news
Cost import: new capabilities, new name
Glossary
Last-touch attribution
What is last touch attribution and how does it compare to other attribution models? Learn about the advantages and disadvantages and when to use it.
Glossary
Ad revenue
Learn all about ad revenue, the benefits, disadvantages, how it works, the rise of programmatic advertising, and how to increase your ad revenue.
Glossary
Cost per lead (CPL)
Learn how to calculate the cost per lead, , understand why its important, compare CPL to other metrics and best practices for lowering your cost per lead.
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