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Blog
Campaign optimization: How to supercharge for success
Learn everything you need to know about campaign optimization including strategic and tactical best practices, KPIs, and the impact of AI.
Glossary
Android Privacy Sandbox
Learn all about Android Privacy Sandbox. Find out the main goals, how it differs from ATT, and how it works and how you can prepare your app for it.
Blog
Go for the gold: How to ace your 2024 Olympics campaign
Delve into proven marketing strategies to adopt for the Olympics 2024 and other large sporting events.
Customer stories
Bridging the data gap with real-time, accurate ROI data
Learn how AppQuantum achieved a 20% increase in ROAS using real-time data for improved optimization and enhanced ROI measurement.
Blog
Beyond clicks and views: enhancing attribution logic with Enriched Engagement Types
Learn about recent changes in the realm of ad engagement and how AppsFlyer aims to support partners with Enriched Engagement Types.
Blog
How insights aid commerce media growth
Explore the potential of commerce media. Why and how a combined measurement and DCP solution can help RMNs attract greater ad budgets.
Blog
Let’s get rolling: The ultimate guide to pre-roll ads
What are pre-roll ads? Learn the best practices of pre-roll ads on YouTube and Facebook to turn passive viewers into prospective customers.
Blog
Mastering mobile game monetization: Strategies for success
Learn all about mobile game monetization from the different models to what KPIs to measure, and how to increase your monetization efforts.
Blog
Breaking down Google’s Digital Markets Act (DMA) enforcement
Understand the approach Google is taking to the Digital Markets Act (DMA). What updates do they plan to bring and how it will impact advertisers?
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