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What every marketer needs to know about streaming ads
Dive into all things streaming ads and how they compare to OTT and CTV. Learn about their benefits, practical steps for implementation and best practices.
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Customer stories
How Kolon Mall Boosted User Retention with Data-Driven Audience Experimentation
Find out how Kolon Mall improved retention rates by 15% and reduced dormant user engagement costs by 20% using AppsFlyer's data-driven Audiences.
Product news
Analytics AI Chat is now available to all “My Dashboards” beta clients
Reports & guides
The marketer’s guide to buying an MMP
Cut through the noise with this in-depth guide into buying an MMP helping you transform your marketing efforts from guesswork to a data-driven strategy.
Reports & guides
2024 India Festive Report
Dive into the trends, benchmarks and expert tips for the upcoming Indian festive season of 2024. Uncover tips for maximizing post-Diwali engagement.
Reports & guides
India Festive Report – 2024 Edition
Dive into the trends, benchmarks and expert tips for the upcoming Indian festive season of 2024. Uncover tips for maximizing post-Diwali engagement.
Reports & guides
The state of data collaboration in commerce and retail media
Dive into key trends for data collaboration in commerce and retail media and understand what needs to be included into an effective retail media strategy.
Blog
The Evolution of TV watching and advertising: Engaging viewers in a streaming-first world
Read about our recent survey findings on how users consume live and streaming TV, how they engage with TV ads, and what actions they took.
Blog
Everything you need to know about commerce media
Check out our comprehensive guide to commerce media. Find out how it works, why it's important, future trends, and how it differs from retail media.
Reports & guides
The marketer’s guide to first-party data
Here's everything you need to know about first-party data. Why it's important, how to collect it, keep it clean, and use it safely in the age of privacy.
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