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Everything you need to know about commerce media
Check out our comprehensive guide to commerce media. Find out how it works, why it's important, future trends, and how it differs from retail media.
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733 results for "App marketing"
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The marketer’s guide to first-party data
Here's everything you need to know about first-party data. Why it's important, how to collect it, keep it clean, and use it safely in the age of privacy.
Glossary
Time decay attribution
Learn about time decay attribution and how it compares to other attribution models. What are the benefits, drawbacks and when should it be used?
Glossary
Video completion rate (VCR)
Learn about what is video completion rate (VCR), how to calculate it, why its an important metric, and how to improve your video conversion rates.
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Performance creative: Combining data and creativity
Explore the convergence of data and creative. Learn which steps to take for effective measurement, best practices, and future trends.
Glossary
Closed-loop attribution
Dive into how closed-loop attribution works, how it differs from other attribution models, the benefits, and best practices for effective implementation.
Glossary
First-touch attribution
Read all about first-touch attribution, its benefits and limitations, how it compares to other attribution models, and when it should be applied.
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How to overcome signal loss by building a new data reality
Understand what events led to changes in the data reality, the impact of signal loss on marketing and best practices for overcoming these challenges.
Glossary
Cost per order (CPO)
Learn about the metric cost per order including how to calculate it, the advantages of using cost per order, and tips on how to reduce yours
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WWDC24 and AdAttributionKit: Keep calm and SKAN on
Apple announced the new AdAttributionKit at WWDC24. We assess the impact on attribution, how it differs from SKAN, and how to ease into using it.
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