Blog
2023 – challenges, opportunities, achievements – and the road ahead
AppsFlyer CEO, Oren Kaniel, discusses the challenges, opportunities, and achievements of 2023, and takes a look ahead to what's coming in 2024.
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720 results for "App marketing"
Glossary
In-stream ads
Explore the world of instream ads, both linear and non-linear. Understand why they are valuable, their benefits, and their challenges.
Blog
Top 5 data trends of 2023 and what’s in store for 2024
Check out the top 5 data trends in 2023 for app marketers. Position your app for success in 2024 by harnessing the latest trends and emerging technologies.
Blog
Mastering creative analytics: where data meets design
Uncover the art and science behind effective creative analytics. Understand what KPIs to measure and the impact of AI for smarter decision making.
Glossary
Average order value (AOV)
Understand AOV and why it's important for sustainable growth. Learn how to increase customer spend, enhance product bundles, and improve profitability.
Glossary
Purchase frequency
What is purchase frequency? Find out how to calculate it, why it's an important KPI to measure, and methods for increasing yours.
Blog
SSOT: A one-stop shop for bridging iOS data gaps
Unlock the full potential of your data with SSOT. Say goodbye to information silos and hello to a one-stop shop for comprehensive data management on iOS.
Customer stories
Revolutionizing childcare matching on mobile
Discover how KindiCare, an Australian childcare platform transformed its user acquisition strategy with AppsFlyer and reduced CPI by 50%
Blog
Unified ad engagement: The path to standardization.
Discover how standardizing ad engagement can revolutionize your marketing strategy, ensuring a seamless and effective approach across diverse channels.
Glossary
Attribution modeling
Understand the different attribution models for app marketing. What are their benefits and challenges and how to choose the right one for your business.
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