Glossary
Dormant users
Why do users become dormant, how do you identify them & how do you win them back? Learn all that plus what does dormant mean for your app?
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611 results for "App marketing"
Blog
Testing a multi-billion dollar black box
Does SKAdNetwork even work? We tested SKAN main use case, direct click-to-install flows. It wasn’t simple, but the results were 100% accurate.
Glossary
Ad inventory
Learn everything you need to know about ad inventory including why it is so important, its different types, how to calculate it, and how to buy & sell it.
Glossary
Retention rate
Learn everything you need to know about retention rate including why it is so important, how to calculate it, and how to improve this important metric.
Customer stories
Saving over $1 million in fraudulent ad spend by blocking fraud with Protect360
Find out how AppsFlyer saved Miles from spending over $1 million on fraudulent users in just one month by blocking all types of mobile ad fraud.
Customer stories
Fraud-free attribution saves $470k
Find out how Mistplay, a gaming loyalty rewards app, saved $470k + in 2022 by eliminating fraud, and also gained a 72% growth in active users.
Glossary
Cost per mille (CPM)
What is CPM and why is it important? Read all about it in the AppsFlyer mobile marketing glossary.
Customer stories
Banking on attribution gave 50% more visibility into SKAN conversions
Find out how Step, a banking app, achieved 50% more attributed SKAN conversions & saved time for their marketing team on campaign optimization.
Customer stories
Boosting mobile live sports viewership by testing custom web Smart Banners
Find out how FOX increased app installs and engagement by customizing AppsFlyer smart banners to highlight the most relevant content available.
Glossary
View through rate (VTR)
What is VTR? Learn about the view-through rate formula, how it works, its difference from CTR, and understand how to improve it.
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