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611 results for "App marketing"

Glossary

Dormant users

Why do users become dormant, how do you identify them & how do you win them back? Learn all that plus what does dormant mean for your app?

Glossary

Ad inventory

Learn everything you need to know about ad inventory including why it is so important, its different types, how to calculate it, and how to buy & sell it.

Glossary

Retention rate

Learn everything you need to know about retention rate including why it is so important, how to calculate it, and how to improve this important metric.

Customer stories

Fraud-free attribution saves $470k

Find out how Mistplay, a gaming loyalty rewards app, saved $470k + in 2022 by eliminating fraud, and also gained a 72% growth in active users.

Glossary

Cost per mille (CPM)

What is CPM and why is it important? Read all about it in the AppsFlyer mobile marketing glossary.

Glossary

View through rate (VTR)

What is VTR? Learn about the view-through rate formula, how it works, its difference from CTR, and understand how to improve it.
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