Reports & guides
[Report] The State of Creative Optimization – 2025 Edition
Unlock creative success with AppsFlyer's 2025 report. Get AI-driven insights, benchmarks, and expert tips to boost ad performance.
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804 results for "App marketing"
Blog
What the holiday shopping season taught us about smarter signals for 2026
Find out which signals actually drove revenue this holiday season and how to build smarter audiences for 2026.
Blog
How gaming companies can weather the economic downturn leveraging preload campaigns
Learn how gaming companies can weather the economic downturn by leveraging preload campaigns which are critical to growth in unstable times.
Blog
How to reactivate bank customers at 5x lower cost
Banks spend more acquiring new users than re-engaging old ones. See how AppsFlyer’s compliant remarketing revives dormant customers and boosts ROI
Customer stories
Scaling up by leveraging campaign automation
The desire to retain control over their UA operation led Luni to partner with AppsFlyer and BidShake, resulting in a successful automation strategy.
Reports & guides
Retail Media Outlook 2026: The Rise of Data-Driven Collaboration
Retail Media Outlook 2026: The Rise of Data-Driven Collaboration
Reports & guides
[Report] India Festive Report 2025
Explore how India’s festive season became a multi-phase growth engine. Uncover key trends in installs, monetisation, retention, and platform strategies.
Customer stories
From clicks to conversions: How Axis Bank mastered digital customer activation
Read how Axis Bank used AppsFlyer's OneLink for accurate attribution and budget optimization enabling a 25% month-over-month lift in app downloads.
Blog
Advertising Week NYC 2025: The New Age of Measurable Media
Explore how brands are driving ROI through AI, CTV, and unified measurement at Advertising Week NYC 2025.
Blog
Safari iOS 26 user-agent freeze: what it means for attribution
Discover how the iOS 26 Safari user agent freeze affects attribution and how AppsFlyer ensures data remains accurate.
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