Reports & guides
[Report] The State of Creative Optimization – 2025 Edition
Unlock creative success with AppsFlyer's 2025 report. Get AI-driven insights, benchmarks, and expert tips to boost ad performance.
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751 results for "App marketing"
Blog
6 reasons why it’s time to upgrade your MMP
Uncover the top 6 reasons why marketers decide to switch their MMP, analyzed from thousands of customer reviews across multiple platforms.
Blog
Boosting your user acquisition strategy with preload campaigns
Read this guide on preload campaigns, with insights and best practices from key partners. Delve into how they can elevate brand visibility and fuel growth.
Blog
Why your boss should send you to MAMA San Francisco 2025
MAMA San Francisco brings together the brightest minds in mobile marketing. Find out why you need to be there and why your boss should agree.
Blog
What every marketer needs to know about streaming ads
Dive into all things streaming ads and how they compare to OTT and CTV. Learn about their benefits, practical steps for implementation and best practices.
Customer stories
How Kolon Mall Boosted User Retention with Data-Driven Audience Experimentation
Find out how Kolon Mall improved retention rates by 15% and reduced dormant user engagement costs by 20% using AppsFlyer's data-driven Audiences.
Blog
The marketer’s guide to buying an MMP
Cut through the noise with this in-depth guide into buying an MMP helping you transform your marketing efforts from guesswork to a data-driven strategy.
Blog
Navigating Firebase Dynamic Links alternatives: A Product Manager’s guide
Learn all about the alternative options to Firebase Dynamic Links as Product Managers and how AppsFlyer offers a comprehensive solution for deep linking.
Blog
The Evolution of TV watching and advertising: Engaging viewers in a streaming-first world
Read about our recent survey findings on how users consume live and streaming TV, how they engage with TV ads, and what actions they took.
Blog
Everything you need to know about commerce media
Check out our comprehensive guide to commerce media. Find out how it works, why it's important, future trends, and how it differs from retail media.
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