Blog
MAMA San Francisco: A bold start to 2025 for mobile marketers
MAMA SF 2025 launched the year with top insights on AI, privacy, and growth. Get key takeaways & watch on-demand sessions now!
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754 results for "App marketing"
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New performance data reveals owned media + deep linking reigns supreme
New data reveals owned media and deep linking drive record growth. Discover how they boost engagement, retention, and revenue.
Blog
DCR out, DCP in: Why retail media can’t deliver on its promise with data clean rooms alone
In this blog we review key differences between data collaboration platforms from data clean rooms, and why a DCR alone is not a sufficient solution.
Reports & guides
[Report] The State of Creative Optimization – 2025 Edition
Unlock creative success with AppsFlyer's 2025 report. Get AI-driven insights, benchmarks, and expert tips to boost ad performance.
Blog
6 reasons why it’s time to upgrade your MMP
Uncover the top 6 reasons why marketers decide to switch their MMP, analyzed from thousands of customer reviews across multiple platforms.
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Boosting your user acquisition strategy with preload campaigns
Read this guide on preload campaigns, with insights and best practices from key partners. Delve into how they can elevate brand visibility and fuel growth.
Blog
Why your boss should send you to MAMA San Francisco 2025
MAMA San Francisco brings together the brightest minds in mobile marketing. Find out why you need to be there and why your boss should agree.
Blog
What every marketer needs to know about streaming ads
Dive into all things streaming ads and how they compare to OTT and CTV. Learn about their benefits, practical steps for implementation and best practices.
Customer stories
How Kolon Mall Boosted User Retention with Data-Driven Audience Experimentation
Find out how Kolon Mall improved retention rates by 15% and reduced dormant user engagement costs by 20% using AppsFlyer's data-driven Audiences.
Blog
The marketer’s guide to buying an MMP
Cut through the noise with this in-depth guide into buying an MMP helping you transform your marketing efforts from guesswork to a data-driven strategy.
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