Glossary
Push notifications
How do push notifications work and what are they used for? Read about the different types, benefits, performance metrics, best practices, and more.
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609 results for "App marketing"
Glossary
FAST Channel (Free Ad-Supported Streaming TV)
What is Free Ad-Supported Streaming TV? Learn the various types and popular platforms of FAST TV & differences from other streaming services.
Glossary
vMVPD (Virtual Multichannel Video Programming Distributor)
What is virtual multichannel video programming distributor? Learn about the rise of vMVPD platforms and about its advantages and disadvantages.
Customer stories
Timely attribution insights with Protect360 reduces ad fraud by 89%
Find how using AppsFlyer’s Protect360 reduced mobile ad fraud by 89% for KisanKonnect, which also achieved a 2x increase in non-organic growth.
Reports & guides
The great Indian festive season cheat sheet 2022
This one-pager is a must-read for every app marketer with quick insights into unlocking the true potential of their marketing activities.
Glossary
Ad podding
What is ad podding, how does it work, and what are its benefits? Find out all you need to know inside.
Blog
Welcome to the jungle – your ultimate guide for CTV Advertising
Consider this guide as your map in the thick connected TV jungle, and use it as your go-to for anything related to advertising your app on CTV.
Reports & guides
Welcome to the jungle – your ultimate guide for CTV Advertising
Consider this guide as your map in the thick connected TV jungle, and use it as your go-to for anything related to advertising your app on CTV.
Glossary
SVOD (Subscription Video on Demand)
What is SVOD? Learn about the subscription video on demand platforms, its advantages & disadvantages, and how it differs from AVOD and TVOD.
Glossary
AVOD (Advertising-Based Video On Demand)
What is AVOD? Learn about the advertising-based video on demand platforms, its advantages, and how it differs from PVOD, SVOD, and TVOD.
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