Glossary
Last-touch attribution
What is last touch attribution and how does it compare to other attribution models? Learn about the advantages and disadvantages and when to use it.
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Glossary
Ad revenue
Learn all about ad revenue, the benefits, disadvantages, how it works, the rise of programmatic advertising, and how to increase your ad revenue.
Glossary
Cost per lead (CPL)
Learn how to calculate the cost per lead, , understand why its important, compare CPL to other metrics and best practices for lowering your cost per lead.
Glossary
Retail media networks
Learn what a retail media network is, how they work, their benefits to customers, retailers, and advertisers and see some best in class examples.
Customer stories
Preventing fraud and optimizing creatives helped Dave work faster and save $408k
Dave Inc restored confidence in their ad budgets, increased ROAS, saved $408k by combating fraud, and increased CTR by 12% with AppsFlyer
Glossary
Microtransactions
Learn about the rise of microtransactions, why they are important for gaming apps and some killer examples of how to apply them.
Product news
Local timezone for new platforms on Overview dashboard
Blog
Campaign optimization: How to supercharge for success
Learn everything you need to know about campaign optimization including strategic and tactical best practices, KPIs, and the impact of AI.
Glossary
Android Privacy Sandbox
Learn all about Android Privacy Sandbox. Find out the main goals, how it differs from ATT, and how it works and how you can prepare your app for it.
Blog
Go for the gold: How to ace your 2024 Olympics campaign
Delve into proven marketing strategies to adopt for the Olympics 2024 and other large sporting events.
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