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Bring joy to your CFO: practical ways to shorten campaign payback periods
Discover effective strategies to delight your CFO by shortening campaign payback periods. Maximize campaign efficiency and boost ROAS.
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Customer stories
Reducing CPI by 41% with audience segmentation and suppression lists
AppsFlyer’s Audiences tool helped Share Now to boost new registrations & avoid advertising to existing users - resulting in higher conversion rates.
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The roadmap to success on Android
To help you plan for success on Android and beyond, here are some insights from the product lead for AppsFlyer’s Privacy Sandbox solution.
Glossary
Ad spend
Why is ad spend important and what are the different ways to calculate it? Learn everything you need to know inside.
Customer stories
Overcoming privacy-driven data blindspots and signal loss to regain ROI insight
Privacy restrictions caused data challenges for gaming company FanPlus. Using Data Clean Room helped them to regain control of metrics & KPIs.
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Putting SKAN 4.0 to the test: Here’s what we found out
In this blog post, we'll delve into the impact that SKAN 4.0 has had so far and share some interesting insights.
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How gaming companies can weather the economic downturn leveraging preload campaigns
Learn how gaming companies can weather the economic downturn by leveraging preload campaigns which are critical to growth in unstable times.
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Google is shutting down Firebase Dynamic Links: Here’s what to do
The depreciation of Firebase Dynamic Links leaves a gap in the user flow. How can deep linking bridge the gap and provide seamless user journeys.
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Inside WWDC 2023: All the must-know details
From the VisionPro headset to SKAN 5.0 & the feature known as “Privacy Manifests”, we got you covered with all the news from WWDC 2023.
Glossary
CTV (Connected TV)
Learn everything you need to know about connected TV including the difference from OTT, the benefits of CTV advertising, and common ad formats.
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