Glossary
Understand the different attribution models for app marketing. What are their benefits and challenges and how to choose the right one for your business.
Glossary
What is churn rate? Learn how to calculate churn rate, strategies to reduce churn and improve customer satisfaction for increased retention.
Blog
Discover the role of a Creative Strategist and explore the ways your business may benefit from their expertise and innovative thinking.
Blog
Discover innovative strategies for seamless integration between online and offline retail experiences. Learn how your app can pay you back in-store.
Blog
Creating brand loyalty is key to retaining customers and improving their lifetime value (LTV). Here are practical examples that work in tough economic times.
Customer stories
See how Playtika collaborates with AppsFlyer to measure and optimize CTV-to-mobile campaigns, enhancing their gaming ad performance.
Glossary
What is earned media? Why is it important for marketers to use it, and what are some best practices for success? Find out inside.
Glossary
What is AdTech? Peek behind the curtain of targeted ads, real-time bidding, and algorithms to discover how this dynamic industry works.
Blog
Discover how Media Mix Models enable measurement, optimization, and to predict the impact of your marketing efforts in a privacy-centric era.
Customer stories
Find out how Bitkub achieved an 87% increase in revenues from trading fee and an 13% increase in registrations.