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740 results for "App marketing"

Glossary

Attribution modeling

Understand the different attribution models for app marketing. What are their benefits and challenges and how to choose the right one for your business.

Glossary

Churn rate

What is churn rate? Learn how to calculate churn rate, strategies to reduce churn and improve customer satisfaction for increased retention.

Glossary

Earned media

What is earned media? Why is it important for marketers to use it, and what are some best practices for success? Find out inside.

Glossary

AdTech

What is AdTech? Peek behind the curtain of targeted ads, real-time bidding, and algorithms to discover how this dynamic industry works.
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