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791 results for "App marketing"

Blog

The marketer’s guide to buying an MMP

Cut through the noise with this in-depth guide into buying an MMP helping you transform your marketing efforts from guesswork to a data-driven strategy.

Glossary

Time decay attribution

Learn about time decay attribution and how it compares to other attribution models. What are the benefits, drawbacks and when should it be used?

Glossary

Video completion rate (VCR)

Learn about what is video completion rate (VCR), how to calculate it, why its an important metric, and how to improve your video conversion rates.

Glossary

Closed-loop attribution

Dive into how closed-loop attribution works, how it differs from other attribution models, the benefits, and best practices for effective implementation.

Glossary

First-touch attribution

Read all about first-touch attribution, its benefits and limitations, how it compares to other attribution models, and when it should be applied.
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