Customer stories
Find out how Bitkub achieved an 87% increase in revenues from trading fee and an 13% increase in registrations.
Glossary
What is CPC, how to calculate it and how does it work? Read all about it in the AppsFlyer mobile marketing glossary.
Blog
Discover effective strategies to delight your CFO by shortening campaign payback periods. Maximize campaign efficiency and boost ROAS.
Customer stories
AppsFlyer’s Audiences tool helped Share Now to boost new registrations & avoid advertising to existing users - resulting in higher conversion rates.
Blog
To help you plan for success on Android and beyond, here are some insights from the product lead for AppsFlyer’s Privacy Sandbox solution.
Glossary
Why is ad spend important and what are the different ways to calculate it? Learn everything you need to know inside.
Customer stories
Privacy restrictions caused data challenges for gaming company FanPlus. Using Data Clean Room helped them to regain control of metrics & KPIs.
Blog
In this blog post, we'll delve into the impact that SKAN 4.0 has had so far and share some interesting insights.
Blog
Learn how gaming companies can weather the economic downturn by leveraging preload campaigns which are critical to growth in unstable times.
Blog
The depreciation of Firebase Dynamic Links leaves a gap in the user flow. How can deep linking bridge the gap and provide seamless user journeys.