Customer stories
Accelerating mobile gaming growth in Africa
Find out how AppsFlyer helped Carry1st manage this rapid growth, allowing them to onboard UA partners while maintaining control of their budgets.
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607 results for "App marketing"
Glossary
Real-time bidding (RTB)
What is real-time bidding, how does it work, and what are its pros and cons? Find out everything you need to know in our mobile marketing glossary.
Glossary
White-label DSP
What is a white-label DSP, what are its benefits, and how do you choose one? Find out more in our mobile marketing glossary.
Glossary
Predicted lifetime value (pLTV)
What is predicted lifetime value, why is it important, and what do you need to know before creating an LTV prediction model? Find out inside.
Customer stories
Leveraging analytics to triple monthly active users and revenue
Learn how by using AppsFlyer platform, 4Axis was able to increase its install growth by 45% MoM, and nearly triple its monthly active users.
Use cases
How to jump into QR code mania
In this post we want to get practical by showing you how you can quickly start building and measuring QR-to-app Experiences today.
Glossary
Offerwall
What is an offerwall, what are its pros and cons, and how can you use it to maximize revenue? Find out everything you need to know inside.
Reports & guides
The mobile-first enterprise report: How financial brands are transformed by mobile
Find out the challenges and opportunities faced by leading executives in large retail finance and insurance in this joint AppsFlyer and Adobe report.
Glossary
Ad unit
What is an ad unit and what are the most common formats and sizes? Find out everything you need to know inside our mobile marketing glossary.
Glossary
Cost per completed view (CPCV)
What is CPCV, how to calculate it, why should you use it, and how can you improve it? Find out everything you need to know inside.
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