Glossary
Ad inventory
Learn everything you need to know about ad inventory including why it is so important, its different types, how to calculate it, and how to buy & sell it.
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Glossary
Retention rate
Learn everything you need to know about retention rate including why it is so important, how to calculate it, and how to improve this important metric.
Customer stories
Saving over $1 million in fraudulent ad spend by blocking fraud with Protect360
Find out how AppsFlyer saved Miles from spending over $1 million on fraudulent users in just one month by blocking all types of mobile ad fraud.
Customer stories
Fraud-free attribution saves $470k
Find out how Mistplay, a gaming loyalty rewards app, saved $470k + in 2022 by eliminating fraud, and also gained a 72% growth in active users.
Blog
Simplifying SKAN 4.0: 5 features that will help you master the changes
Is SKAN 4.0 the most friendly or most complicated version of SKAdNetwork to date? Read how AppsFlyer supports & simplifies it for its customers.
Blog
Boost your profitability with a single source of truth
Distribution measurement is not a single perspective anymore. With a single source of truth, you can now bid higher, spend more, and justify it.
Glossary
Cost per mille (CPM)
What is CPM and why is it important? Read all about it in the AppsFlyer mobile marketing glossary.
Blog
Open letter to regulators – for a better and safer digital experience
Oren Kaniel, AppsFlyer CEO, writes an open letter to regulators - for a better and safer digital experience.
Blog
Use these 5 iOS 15 features to improve your ASO
Want to improve your app store optimization & search ranking? Read our iOS 15 ASO tips that will help customers find your app & drive downloads.
Customer stories
Banking on attribution gave 50% more visibility into SKAN conversions
Find out how Step, a banking app, achieved 50% more attributed SKAN conversions & saved time for their marketing team on campaign optimization.
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