Glossary
Purchase frequency
What is purchase frequency? Find out how to calculate it, why it's an important KPI to measure, and methods for increasing yours.
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742 results for "App marketing"
Blog
SSOT: A one-stop shop for bridging iOS data gaps
Unlock the full potential of your data with SSOT. Say goodbye to information silos and hello to a one-stop shop for comprehensive data management on iOS.
Customer stories
Revolutionizing childcare matching on mobile
Discover how KindiCare, an Australian childcare platform transformed its user acquisition strategy with AppsFlyer and reduced CPI by 50%
Blog
Unified ad engagement: The path to standardization.
Discover how standardizing ad engagement can revolutionize your marketing strategy, ensuring a seamless and effective approach across diverse channels.
Glossary
Attribution modeling
Understand the different attribution models for app marketing. What are their benefits and challenges and how to choose the right one for your business.
Glossary
Churn rate
What is churn rate? Learn how to calculate churn rate, strategies to reduce churn and improve customer satisfaction for increased retention.
Blog
Creative strategist: What is it and why you [may] need it
Discover the role of a Creative Strategist and explore the ways your business may benefit from their expertise and innovative thinking.
Blog
Bridging the gap between online and offline retail
Discover innovative strategies for seamless integration between online and offline retail experiences. Learn how your app can pay you back in-store.
Blog
Driving loyalty and lifetime value (LTV) in challenging economic conditions
Creating brand loyalty is key to retaining customers and improving their lifetime value (LTV). Here are practical examples that work in tough economic times.
Customer stories
Understanding the true value of advertising on CTV
See how Playtika collaborates with AppsFlyer to measure and optimize CTV-to-mobile campaigns, enhancing their gaming ad performance.
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