Glossary
Churn rate
What is churn rate? Learn how to calculate churn rate, strategies to reduce churn and improve customer satisfaction for increased retention.
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737 results for "App marketing"
Blog
Creative strategist: What is it and why you [may] need it
Discover the role of a Creative Strategist and explore the ways your business may benefit from their expertise and innovative thinking.
Blog
Bridging the gap between online and offline retail
Discover innovative strategies for seamless integration between online and offline retail experiences. Learn how your app can pay you back in-store.
Blog
Driving loyalty and lifetime value (LTV) in challenging economic conditions
Creating brand loyalty is key to retaining customers and improving their lifetime value (LTV). Here are practical examples that work in tough economic times.
Customer stories
Understanding the true value of advertising on CTV
See how Playtika collaborates with AppsFlyer to measure and optimize CTV-to-mobile campaigns, enhancing their gaming ad performance.
Glossary
Earned media
What is earned media? Why is it important for marketers to use it, and what are some best practices for success? Find out inside.
Glossary
AdTech
What is AdTech? Peek behind the curtain of targeted ads, real-time bidding, and algorithms to discover how this dynamic industry works.
Blog
Why media mix models are the answer to unlocking measurement in a privacy-centric world
Discover how Media Mix Models enable measurement, optimization, and to predict the impact of your marketing efforts in a privacy-centric era.
Customer stories
Key to revenue growth in the crypto world: reaching and engaging the perfect audience
Find out how Bitkub achieved an 87% increase in revenues from trading fee and an 13% increase in registrations.
Glossary
Cost per click (CPC)
What is CPC, how to calculate it and how does it work? Read all about it in the AppsFlyer mobile marketing glossary.
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