Glossary
Ad spend
Why is ad spend important and what are the different ways to calculate it? Learn everything you need to know inside.
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726 results for "App marketing"
Customer stories
Overcoming privacy-driven data blindspots and signal loss to regain ROI insight
Privacy restrictions caused data challenges for gaming company FanPlus. Using Data Clean Room helped them to regain control of metrics & KPIs.
Blog
Putting SKAN 4.0 to the test: Here’s what we found out
In this blog post, we'll delve into the impact that SKAN 4.0 has had so far and share some interesting insights.
Blog
How gaming companies can weather the economic downturn leveraging preload campaigns
Learn how gaming companies can weather the economic downturn by leveraging preload campaigns which are critical to growth in unstable times.
Blog
Google is shutting down Firebase Dynamic Links: Here’s what to do
The depreciation of Firebase Dynamic Links leaves a gap in the user flow. How can deep linking bridge the gap and provide seamless user journeys.
Blog
Inside WWDC 2023: All the must-know details
From the VisionPro headset to SKAN 5.0 & the feature known as “Privacy Manifests”, we got you covered with all the news from WWDC 2023.
Glossary
CTV (Connected TV)
Learn everything you need to know about connected TV including the difference from OTT, the benefits of CTV advertising, and common ad formats.
Blog
How PC and console platforms open up new revenue streams for game developers
Learn how PC and console platforms open up new revenue streams for game developers, the reasons for this growth & how it works in practice.
Glossary
Ad impression
Learn all you need to know about ad impressions: Their different types, how they work, key metrics, and how advertisers & publishers use them.
Customer stories
Hitting 1 million users with multi-touch attribution and deep-linking
Integrating with AppsFlyer multi-touch attribution & deep-linking led Yellow Card to 1 million users, a 74% rise in app installs & 30% reduction in CPI.
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