Glossary
CTV (Connected TV)
Learn everything you need to know about connected TV including the difference from OTT, the benefits of CTV advertising, and common ad formats.
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730 results for "App marketing"
Blog
How PC and console platforms open up new revenue streams for game developers
Learn how PC and console platforms open up new revenue streams for game developers, the reasons for this growth & how it works in practice.
Glossary
Ad impression
Learn all you need to know about ad impressions: Their different types, how they work, key metrics, and how advertisers & publishers use them.
Customer stories
Hitting 1 million users with multi-touch attribution and deep-linking
Integrating with AppsFlyer multi-touch attribution & deep-linking led Yellow Card to 1 million users, a 74% rise in app installs & 30% reduction in CPI.
Blog
Small but valuable: how to leverage 27% of iOS users with an IDFA
Analyzing nearly 1 billion iOS installs in Q1 of 2023 shows that 27% of users consent to share their identifier on both publisher & advertisers sides.
Product news
Cross-platform measurement and attribution
Expand your marketing activities to different platforms and reach a wider audience with the ability to measure cross-platform campaigns to non-mobile apps such as CTV, console, VR or PC.
Blog
Mid-roll ads 101: Everything you need to know
What are mid-roll ads? Learn the best practices of using mid-roll ads on YouTube and Facebook to turn passive viewers into prospective customers.
Blog
Easy as OTT: your complete guide to over-the-top advertising
Easy as OTT: Learn how over-the-top advertising works, and read about the different platforms, ad formats, what are the costs, and much more.
Customer stories
Achieving a 6x revenue lift with predictive analytics and incrementality
Rocket Studio overcame SKAN limitations, and successfully optimized its campaigns, thanks to using AppsFlyer’s predictive analytics solution.
Use cases
Enhancing dynamic product ads performance with OneLink
Find out how AppsFlyer’s OneLink helped improved performance results when using it with universal/app links in Meta catalogs for DPA.
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