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Blog

Beyond product specs: 5 crucial factors to consider when buying an MMP

Choosing the right mobile measurement partner is very important. Read about the factors you must consider before choosing the best MMP for you.

Blog

With privacy changes, ad creative and upper funnel data are becoming key to mobile advertising success. Read what app marketers need to know.

Customer stories

Find out how FOX increased app installs and engagement by customizing AppsFlyer smart banners to highlight the most relevant content available.

Blog

MMP migration can be complex. To address concerns, we debunked popular fears & covered questions to ask your new MMP before getting started.

Glossary

What is VTR? Learn about the view-through rate formula, how it works, its difference from CTR, and understand how to improve it.

Glossary

What is TVOD? Learn about the reasons why to choose the transactional video on demand platform, and its differences from SVOD & AVOD.

Glossary

What is PVOD? Learn about the premium video on demand revenue, trends, advantages & disadvantages, and its differences from SVOD & TVOD.

Glossary

How do push notifications work and what are they used for? Read about the different types, benefits, performance metrics, best practices, and more.

Blog

Not getting enough value from your current MMP, or need a better platform to support your growing needs? Brace yourself before reading this blog.

Blog

Read and understand how a new null CV modeling solution helps advertisers deal with Apple’s elusive privacy threshold.