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Blog

Saying NO is focusing. Saying NEVER is a commitment

Oren Kaniel, AppsFlyer CEO, talks about the long-term commitment to customers, partners, and the entire ecosystem to stay independent and unbiased.

Blog

Single source of truth dive: Average app has a 29% non-organic install attribution uplift, a 40% drop in eCPI & a 62% increase in marketing revenue.

Glossary

What is Free Ad-Supported Streaming TV? Learn the various types and popular platforms of FAST TV & differences from other streaming services.

Glossary

What is virtual multichannel video programming distributor? Learn about the rise of vMVPD platforms and about its advantages and disadvantages.

Customer stories

Find how using AppsFlyer’s Protect360 reduced mobile ad fraud by 89% for KisanKonnect, which also achieved a 2x increase in non-organic growth.

Blog

SKAN 4.0 is here! Read and learn all the new options for both ad networks & app developers including new features and how to build your strategy.

Reports & guides

This one-pager is a must-read for every app marketer with quick insights into unlocking the true potential of their marketing activities.

Glossary

What is ad podding, how does it work, and what are its benefits? Find out all you need to know inside.

Blog

This post will provide you with the top-line insights you need to add playable ads to your digital marketing plans for 2023 and beyond.

Blog

The fast-changing mobile privacy environment keeps evolving. Read the necessary steps on how to break your addiction to user-level data.