Glossary
View through rate (VTR)
What is VTR? Learn about the view-through rate formula, how it works, its difference from CTR, and understand how to improve it.
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Glossary
TVOD (Transactional video on demand)
What is TVOD? Learn about the reasons why to choose the transactional video on demand platform, and its differences from SVOD & AVOD.
Glossary
PVOD (Premium video on demand)
What is PVOD? Learn about the premium video on demand revenue, trends, advantages & disadvantages, and its differences from SVOD & TVOD.
Glossary
Push notifications
How do push notifications work and what are they used for? Read about the different types, benefits, performance metrics, best practices, and more.
Blog
Filling in the blanks: How a new model alleviates the pain from SKAN’s privacy threshold
Read and understand how a new null CV modeling solution helps advertisers deal with Apple’s elusive privacy threshold.
Blog
Saying NO is focusing. Saying NEVER is a commitment
Oren Kaniel, AppsFlyer CEO, talks about the long-term commitment to customers, partners, and the entire ecosystem to stay independent and unbiased.
Blog
SSOT attribution uplift and eCPI drop per category revealed
Single source of truth dive: Average app has a 29% non-organic install attribution uplift, a 40% drop in eCPI & a 62% increase in marketing revenue.
Glossary
FAST Channel (Free Ad-Supported Streaming TV)
What is Free Ad-Supported Streaming TV? Learn the various types and popular platforms of FAST TV & differences from other streaming services.
Glossary
vMVPD (Virtual Multichannel Video Programming Distributor)
What is virtual multichannel video programming distributor? Learn about the rise of vMVPD platforms and about its advantages and disadvantages.
Customer stories
Timely attribution insights with Protect360 reduces ad fraud by 89%
Find how using AppsFlyer’s Protect360 reduced mobile ad fraud by 89% for KisanKonnect, which also achieved a 2x increase in non-organic growth.
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