Blog
Want to improve your app store optimization & search ranking? Read our iOS 15 ASO tips that will help customers find your app & drive downloads.
Customer stories
Find out how Step, a banking app, achieved 50% more attributed SKAN conversions & saved time for their marketing team on campaign optimization.
Blog
Choosing the right mobile measurement partner is very important. Read about the factors you must consider before choosing the best MMP for you.
Blog
With privacy changes, ad creative and upper funnel data are becoming key to mobile advertising success. Read what app marketers need to know.
Customer stories
Find out how FOX increased app installs and engagement by customizing AppsFlyer smart banners to highlight the most relevant content available.
Blog
MMP migration can be complex. To address concerns, we debunked popular fears & covered questions to ask your new MMP before getting started.
Glossary
What is VTR? Learn about the view-through rate formula, how it works, its difference from CTR, and understand how to improve it.
Glossary
What is TVOD? Learn about the reasons why to choose the transactional video on demand platform, and its differences from SVOD & AVOD.
Glossary
What is PVOD? Learn about the premium video on demand revenue, trends, advantages & disadvantages, and its differences from SVOD & TVOD.
Glossary
How do push notifications work and what are they used for? Read about the different types, benefits, performance metrics, best practices, and more.