Blog
Beyond product specs: 5 crucial factors to consider when buying an MMP
Choosing the right mobile measurement partner is very important. Read about the factors you must consider before choosing the best MMP for you.
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730 results for "App marketing"
Blog
Why creative and top of funnel measurement is key in the privacy age and how to do it right
With privacy changes, ad creative and upper funnel data are becoming key to mobile advertising success. Read what app marketers need to know.
Customer stories
Boosting mobile live sports viewership by testing custom web Smart Banners
Find out how FOX increased app installs and engagement by customizing AppsFlyer smart banners to highlight the most relevant content available.
Blog
The great migration – Debunking the fear factor when looking to switch MMPs
MMP migration can be complex. To address concerns, we debunked popular fears & covered questions to ask your new MMP before getting started.
Glossary
View through rate (VTR)
What is VTR? Learn about the view-through rate formula, how it works, its difference from CTR, and understand how to improve it.
Glossary
TVOD (Transactional video on demand)
What is TVOD? Learn about the reasons why to choose the transactional video on demand platform, and its differences from SVOD & AVOD.
Glossary
PVOD (Premium video on demand)
What is PVOD? Learn about the premium video on demand revenue, trends, advantages & disadvantages, and its differences from SVOD & TVOD.
Glossary
Push notifications
How do push notifications work and what are they used for? Read about the different types, benefits, performance metrics, best practices, and more.
Blog
It’s not you, it’s your MMP: How to know it’s time to switch
Not getting enough value from your current MMP, or need a better platform to support your growing needs? Brace yourself before reading this blog.
Blog
Filling in the blanks: How a new model alleviates the pain from SKAN’s privacy threshold
Read and understand how a new null CV modeling solution helps advertisers deal with Apple’s elusive privacy threshold.
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