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SKAdNetwork 4.0 is out, let’s build your strategy
SKAN 4.0 is here! Read and learn all the new options for both ad networks & app developers including new features and how to build your strategy.
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735 results for "App marketing"
Reports & guides
The great Indian festive season cheat sheet 2022
This one-pager is a must-read for every app marketer with quick insights into unlocking the true potential of their marketing activities.
Glossary
Ad podding
What is ad podding, how does it work, and what are its benefits? Find out all you need to know inside.
Blog
It’s time to play – What marketers need to know about playable ads in 2023
This post will provide you with the top-line insights you need to add playable ads to your digital marketing plans for 2023 and beyond.
Blog
How to break your addiction to user level data – From user level centric to aggregate
The fast-changing mobile privacy environment keeps evolving. Read the necessary steps on how to break your addiction to user-level data.
Reports & guides
Welcome to the jungle – your ultimate guide for CTV Advertising
Consider this guide as your map in the thick connected TV jungle, and use it as your go-to for anything related to advertising your app on CTV.
Glossary
SVOD (Subscription Video on Demand)
What is SVOD? Learn about the subscription video on demand platforms, its advantages & disadvantages, and how it differs from AVOD and TVOD.
Glossary
AVOD (Advertising-Based Video On Demand)
What is AVOD? Learn about the advertising-based video on demand platforms, its advantages, and how it differs from PVOD, SVOD, and TVOD.
Reports & guides
It’s time to come clean – the complete data clean rooms guide
What are data clean rooms, why do marketers need them, and how they’re going to affect our ability to measure campaigns in the years to come?
Glossary
Weekly active users (WAU)
What is WAU? Read how to increase your weekly active users, learn the formula to calculate them, and find out the benefits of using this metric.
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