Blog
Boost your profitability with a single source of truth
Distribution measurement is not a single perspective anymore. With a single source of truth, you can now bid higher, spend more, and justify it.
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734 results for "App marketing"
Glossary
Cost per mille (CPM)
What is CPM and why is it important? Read all about it in the AppsFlyer mobile marketing glossary.
Blog
Open letter to regulators – for a better and safer digital experience
Oren Kaniel, AppsFlyer CEO, writes an open letter to regulators - for a better and safer digital experience.
Blog
Use these 5 iOS 15 features to improve your ASO
Want to improve your app store optimization & search ranking? Read our iOS 15 ASO tips that will help customers find your app & drive downloads.
Customer stories
Banking on attribution gave 50% more visibility into SKAN conversions
Find out how Step, a banking app, achieved 50% more attributed SKAN conversions & saved time for their marketing team on campaign optimization.
Blog
Beyond product specs: 5 crucial factors to consider when buying an MMP
Choosing the right mobile measurement partner is very important. Read about the factors you must consider before choosing the best MMP for you.
Blog
Why creative and top of funnel measurement is key in the privacy age and how to do it right
With privacy changes, ad creative and upper funnel data are becoming key to mobile advertising success. Read what app marketers need to know.
Customer stories
Boosting mobile live sports viewership by testing custom web Smart Banners
Find out how FOX increased app installs and engagement by customizing AppsFlyer smart banners to highlight the most relevant content available.
Blog
The great migration – Debunking the fear factor when looking to switch MMPs
MMP migration can be complex. To address concerns, we debunked popular fears & covered questions to ask your new MMP before getting started.
Glossary
View through rate (VTR)
What is VTR? Learn about the view-through rate formula, how it works, its difference from CTR, and understand how to improve it.
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