Product news
Cross-platform measurement and attribution
Expand your marketing activities to different platforms and reach a wider audience with the ability to measure cross-platform campaigns to non-mobile apps such as CTV, console, VR or PC.
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754 results for "App marketing"
Blog
Mid-roll ads 101: Everything you need to know
What are mid-roll ads? Learn the best practices of using mid-roll ads on YouTube and Facebook to turn passive viewers into prospective customers.
Blog
Easy as OTT: your complete guide to over-the-top advertising
Easy as OTT: Learn how over-the-top advertising works, and read about the different platforms, ad formats, what are the costs, and much more.
Customer stories
Achieving a 6x revenue lift with predictive analytics and incrementality
Rocket Studio overcame SKAN limitations, and successfully optimized its campaigns, thanks to using AppsFlyer’s predictive analytics solution.
Use cases
Enhancing dynamic product ads performance with OneLink
Find out how AppsFlyer’s OneLink helped improved performance results when using it with universal/app links in Meta catalogs for DPA.
Blog
How predictive decision-making could save you up to $280k a month – data study
We've conducted a data study to identify the value advertisers can drive from making decisions based on predictive insights.
Blog
CTV vs. OTT advertising: what you need to know
The history, their meanings, and most importantly, their unique role in the digital advertising ecosystem. Connected TV & Over-the-top explained.
Blog
What are PETs and why are they data clean room power multipliers?
Learn what are privacy-enhancing technologies, why do you need them, and where do data clean rooms come into the picture.
Glossary
Conversion rate (CVR)
How do you calculate a conversion rate? Read about the top factors that impact it and our tips for boost & improvement (+ what mistakes to avoid).
Glossary
Programmatic TV
Learn all you need to know about Programmatic TV including benefits & disadvantages, differences from addressable TV, and what the future holds.
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