Blog
CTV vs. OTT advertising: what you need to know
The history, their meanings, and most importantly, their unique role in the digital advertising ecosystem. Connected TV & Over-the-top explained.
Filter by
748 results for "App marketing"
Blog
What are PETs and why are they data clean room power multipliers?
Learn what are privacy-enhancing technologies, why do you need them, and where do data clean rooms come into the picture.
Glossary
Conversion rate (CVR)
How do you calculate a conversion rate? Read about the top factors that impact it and our tips for boost & improvement (+ what mistakes to avoid).
Glossary
Programmatic TV
Learn all you need to know about Programmatic TV including benefits & disadvantages, differences from addressable TV, and what the future holds.
Glossary
Ads.txt
How does ads.txt work? Learn about its benefits, why it matters, how to create & implement it, and everything you must know on the latest update.
Glossary
Cost per view (CPV)
What is cost per view and why do you need it? Learn to calculate CPV, how to optimize and increase it, and its differences from CPI, CPM & CPCV.
Customer stories
Boosting overall conversions by 137% with deep linking & audience segmentation
Find out how Sayurbox improved overall conversions by 137% thanks to AppsFlyer's Deep Linking and Audiences tool.
Glossary
Dormant users
Why do users become dormant, how do you identify them & how do you win them back? Learn all that plus what does dormant mean for your app?
Blog
Testing a multi-billion dollar black box
Does SKAdNetwork even work? We tested SKAN main use case, direct click-to-install flows. It wasn’t simple, but the results were 100% accurate.
Glossary
Ad inventory
Learn everything you need to know about ad inventory including why it is so important, its different types, how to calculate it, and how to buy & sell it.
Try searching for
