Glossary
Programmatic guaranteed
How does programmatic guaranteed works? Learn about the benefits for publishers & advertisers and compare it vs PMP and vs preferred deals.
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Glossary
Preferred Deals
How do preferred deals (aka programmatic non-guaranteed) work? Learn about benefits and disadvantages for publishers and advertisers.
Glossary
Walled Garden
What are walled gardens and how they are being used? Learn about the pros and the cons and read about the future of Walled garden in AdTech.
Blog
61.3% of enterprises are strongly mobile-first. This article is for the other 39%
61.3% of enterprises are strongly mobile-first. If your company isn't there and hasn’t yet made mobile interactions a top priority, this article is for you.
Glossary
Bid request
What is a bid request and how does it work? Learn everything you need to know about bid requests in AppsFlyer mobile marketing glossary.
Glossary
View-through attribution (VTA)
What is a view-through attribution (VTA) and how does it work? Learn all you need to know about VTA in AppsFlyer mobile marketing glossary.
Glossary
Private marketplace (PMP)
What is a private marketplace (PMP) and how does it work? Learn everything you need to know about PMP in AppsFlyer mobile marketing glossary.
Customer stories
Doubling user base with omni-channel attribution and deep linking
Find out how Sendwave developed a proven growth formula using AppsFlyer attribution & deep linking to get accurate marketing performance data.
Reports & guides
The ever dynamic world of mCommerce – everything you need to know
With mobile adoption being at its highest rate ever, it’s unquestionable that all businesses will need to invest in mCommerce - Find out how to inside.
Blog
Everything you need to know about iOS 14+ fraud
What is the state of ad fraud in iOS since the launch of iOS 14? To answer this question, let's try and make sense of what’s going on.
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