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Customer stories

Boosting mobile live sports viewership by testing custom web Smart Banners

Find out how FOX increased app installs and engagement by customizing AppsFlyer smart banners to highlight the most relevant content available.

Blog

MMP migration can be complex. To address concerns, we debunked popular fears & covered questions to ask your new MMP before getting started.

Glossary

What is VTR? Learn about the view-through rate formula, how it works, its difference from CTR, and understand how to improve it.

Glossary

What is TVOD? Learn about the reasons why to choose the transactional video on demand platform, and its differences from SVOD & AVOD.

Glossary

What is PVOD? Learn about the premium video on demand revenue, trends, advantages & disadvantages, and its differences from SVOD & TVOD.

Glossary

How do push notifications work and what are they used for? Read about the different types, benefits, performance metrics, best practices, and more.

Blog

Read and understand how a new null CV modeling solution helps advertisers deal with Apple’s elusive privacy threshold.

Blog

Oren Kaniel, AppsFlyer CEO, talks about the long-term commitment to customers, partners, and the entire ecosystem to stay independent and unbiased.

Blog

Single source of truth dive: Average app has a 29% non-organic install attribution uplift, a 40% drop in eCPI & a 62% increase in marketing revenue.

Glossary

What is Free Ad-Supported Streaming TV? Learn the various types and popular platforms of FAST TV & differences from other streaming services.

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