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735 results for "App marketing"

Glossary

View-through attribution (VTA)

What is a view-through attribution (VTA) and how does it work? Learn all you need to know about VTA in AppsFlyer mobile marketing glossary.

Glossary

Private marketplace (PMP)

What is a private marketplace (PMP) and how does it work? Learn everything you need to know about PMP in AppsFlyer mobile marketing glossary.

Glossary

Self-serve DSP

What is an a self-serve DSP, what are its benefits and when should you choose to use it? Learn everything you need to know inside.

Glossary

Ad publisher

What is the role of an ad publisher in the programmatic advertising ecosystem? Learn everything you need to know in our marketing glossary.
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