Reports & guides
What are data clean rooms, why do marketers need them, and how they’re going to affect our ability to measure campaigns in the years to come?
Glossary
What is WAU? Read how to increase your weekly active users, learn the formula to calculate them, and find out the benefits of using this metric.
Glossary
What is a BVOD? Learn about the key broadcaster video on demand providers, popularity, benefits, and its difference from AVOD, SVOD & TVOD.
Glossary
What is MVPD? Learn how multichannel video programming distributor works, the difference between VOD & VPD, and why vMVPD is still relevant.
Reports & guides
Read AppsFlyer's complete guide on CTV. Learn about the benefits of connected TV for advertisers, different monetization models & best practices.
Customer stories
Find out how AppsFlyer integration helped the Easypaisa team to reduce CPI by 15% and increase conversions by 10%.
Glossary
What are ad tags, what are the most common types and how do they work? Learn everything you need to know in our mobile marketing glossary.
Glossary
How does programmatic guaranteed works? Learn about the benefits for publishers & advertisers and compare it vs PMP and vs preferred deals.
Glossary
How do preferred deals (aka programmatic non-guaranteed) work? Learn about benefits and disadvantages for publishers and advertisers.
Glossary
What are walled gardens and how they are being used? Learn about the pros and the cons and read about the future of Walled garden in AdTech.