Glossary
What is ARPDAU, how do you calculate it, what are its pros and cons, and how can you increase it? Read all about it inside.
Glossary
What is homomorphic encryption, and what are its benefits and limitations? Learn more in our mobile marketing glossary.
Glossary
What are privacy preserving technologie, and what are thier two main models? Learn more in our mobile marketing glossary.
Use cases
Learn how AppsFlyer click signature solution helped Liftoff to easily monitor blocked clicks and have a clear understanding of why they were blocked.
Customer stories
Find out how by using AppsFlyer Xpend solution, Lokal App was able to scale quickly while reducing the cost per install, based on real-time insights.
Reports & guides
Deep linking doesn't have to be confusing! Find out all you need to know with this new, comprehensive deep linking guide.
Glossary
What is last click attribution, how does it work, and what challenges it might raise? Find out more in our mobile marketing glossary.
Blog
What is mobile-first design, what are its principles and best practices, and how should you implement a mobile-first process? Find out in this post.
Customer stories
Find out how AppsFlyer helped Carry1st manage this rapid growth, allowing them to onboard UA partners while maintaining control of their budgets.
Glossary
What is real-time bidding, how does it work, and what are its pros and cons? Find out everything you need to know in our mobile marketing glossary.