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747 results for "App marketing"

Glossary

Weekly active users (WAU)

What is WAU? Read how to increase your weekly active users, learn the formula to calculate them, and find out the benefits of using this metric.

Glossary

BVOD (Broadcaster Video on Demand)

What is a BVOD? Learn about the key broadcaster video on demand providers, popularity, benefits, and its difference from AVOD, SVOD & TVOD.

Glossary

Ad tag

What are ad tags, what are the most common types and how do they work? Learn everything you need to know in our mobile marketing glossary.

Glossary

Programmatic guaranteed

How does programmatic guaranteed works? Learn about the benefits for publishers & advertisers and compare it vs PMP and vs preferred deals.

Glossary

Preferred Deals

How do preferred deals (aka programmatic non-guaranteed) work? Learn about benefits and disadvantages for publishers and advertisers.

Glossary

Walled Garden

What are walled gardens and how they are being used? Learn about the pros and the cons and read about the future of Walled garden in AdTech.
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