Use cases
The mobile return on experience opportunity in shopping
This post will clarify why app customer experience is hitting its stride in shopping, and why the ROX proposition will continue to pay dividends.
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Use cases
Cashing in on the ROX opportunity in financial services
Glossary
Average revenue per daily active user (ARPDAU)
What is ARPDAU, how do you calculate it, what are its pros and cons, and how can you increase it? Read all about it inside.
Glossary
Homomorphic encryption (HE)
What is homomorphic encryption, and what are its benefits and limitations? Learn more in our mobile marketing glossary.
Glossary
Privacy preserving technologies (PPTs)
What are privacy preserving technologie, and what are thier two main models? Learn more in our mobile marketing glossary.
Use cases
How Liftoff eliminated phantom click fraud with click signatures
Learn how AppsFlyer click signature solution helped Liftoff to easily monitor blocked clicks and have a clear understanding of why they were blocked.
Customer stories
Expanding the UA funnel while lowering cost per install
Find out how by using AppsFlyer Xpend solution, Lokal App was able to scale quickly while reducing the cost per install, based on real-time insights.
Reports & guides
Deep linking 101: The why, what, and how of today’s most trending customer experience technology
Deep linking doesn't have to be confusing! Find out all you need to know with this new, comprehensive deep linking guide.
Glossary
Last-click attribution
What is last click attribution, how does it work, and what challenges it might raise? Find out more in our mobile marketing glossary.
Blog
The mobile-first design essentials for 2022
What is mobile-first design, what are its principles and best practices, and how should you implement a mobile-first process? Find out in this post.
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