Blog
How innovation in Fintech is changing the way India invests
As India's finance sector competitive landscape is becoming fiercer, we’re witnessing distinct trends among FinTech companies - learn more inside.
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Use cases
How to jump into QR code mania
In this post we want to get practical by showing you how you can quickly start building and measuring QR-to-app Experiences today.
Glossary
Offerwall
What is an offerwall, what are its pros and cons, and how can you use it to maximize revenue? Find out everything you need to know inside.
Reports & guides
The mobile-first enterprise report: Retail
Find out the challenges and opportunities faced by leading executives in large retail companies in this joint AppsFlyer and Adobe report.
Reports & guides
The mobile-first enterprise report: How financial brands are transformed by mobile
Find out the challenges and opportunities faced by leading executives in large retail finance and insurance in this joint AppsFlyer and Adobe report.
Glossary
Ad unit
What is an ad unit and what are the most common formats and sizes? Find out everything you need to know inside our mobile marketing glossary.
Blog
Reach matters: An introduction to reach-based incrementality measurement
In this blog post we’ll share some of our insights on how reach-based incrementality works and how it impacts bottom-line lift calculation.
Glossary
Cost per completed view (CPCV)
What is CPCV, how to calculate it, why should you use it, and how can you improve it? Find out everything you need to know inside.
Glossary
Interstitial ads (Interstitials)
What are mobile interstitials and how can you use them to get the most out of your campaign? Find out everything you need to know inside.
Reports & guides
Re-engagement in the era of privacy – the definitive guide
What are the new privacy-led re-engagement limitations marketers are facing nowadays, and how can they meet these challenges head on?
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