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Use cases

How Liftoff eliminated phantom click fraud with click signatures

Learn how AppsFlyer click signature solution helped Liftoff to easily monitor blocked clicks and have a clear understanding of why they were blocked.

Customer stories

Find out how by using AppsFlyer Xpend solution, Lokal App was able to scale quickly while reducing the cost per install, based on real-time insights.

Reports & guides

Deep linking doesn't have to be confusing! Find out all you need to know with this new, comprehensive deep linking guide.

Glossary

What is last click attribution, how does it work, and what challenges it might raise? Find out more in our mobile marketing glossary.

Blog

What is mobile-first design, what are its principles and best practices, and how should you implement a mobile-first process? Find out in this post.

Customer stories

Find out how AppsFlyer helped Carry1st manage this rapid growth, allowing them to onboard UA partners while maintaining control of their budgets.

Glossary

What is real-time bidding, how does it work, and what are its pros and cons? Find out everything you need to know in our mobile marketing glossary.

Glossary

What is a white-label DSP, what are its benefits, and how do you choose one? Find out more in our mobile marketing glossary.

Glossary

What is predicted lifetime value, why is it important, and what do you need to know before creating an LTV prediction model? Find out inside.

Customer stories

Learn how by using AppsFlyer platform, 4Axis was able to increase its install growth by 45% MoM, and nearly triple its monthly active users.

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