Reports & guides
You don’t know what you don’t know – The true cost of data inaccuracies
To help you fight off nasty old data inaccuracies, we’ve put together six of the most common and painful data inaccuracies you should be aware of.
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747 results for "App marketing"
Customer stories
Improving user acquisition and customer experience with OneLink
Discover how Letyshops was able to generate a remarkable reach of almost 500 million users which resulted in a total of over 700,000 app installs.
Use cases
The mobile return on experience opportunity in shopping
This post will clarify why app customer experience is hitting its stride in shopping, and why the ROX proposition will continue to pay dividends.
Use cases
Cashing in on the ROX opportunity in financial services
Glossary
Average revenue per daily active user (ARPDAU)
What is ARPDAU, how do you calculate it, what are its pros and cons, and how can you increase it? Read all about it inside.
Glossary
Homomorphic encryption (HE)
What is homomorphic encryption, and what are its benefits and limitations? Learn more in our mobile marketing glossary.
Glossary
Privacy preserving technologies (PPTs)
What are privacy preserving technologie, and what are thier two main models? Learn more in our mobile marketing glossary.
Use cases
How Liftoff eliminated phantom click fraud with click signatures
Learn how AppsFlyer click signature solution helped Liftoff to easily monitor blocked clicks and have a clear understanding of why they were blocked.
Customer stories
Expanding the UA funnel while lowering cost per install
Find out how by using AppsFlyer Xpend solution, Lokal App was able to scale quickly while reducing the cost per install, based on real-time insights.
Reports & guides
Deep linking 101: The why, what, and how of today’s most trending customer experience technology
Deep linking doesn't have to be confusing! Find out all you need to know with this new, comprehensive deep linking guide.
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